From 25 to 28 April 2023, the Singapore Expo will host both the ProWine Singapore 2023 and the FHA-Food & Beverage. Bringing together the finest in the wine, spirits, food, and beverage industries, the two trade fairs present an international showcase with a variety of solutions and innovations for the region’s dynamic consumer markets, providing an unparalleled experience for trading, learning, and discovery. Therefore, ProWine Singapore 2023 is an ideal venue for wine and spirit companies from around the world to showcase their wares and network with potential new customers in the Southeast Asian market.
Messe Düsseldorf Asia and Informa Markets co-organise ProWine Singapore, while Informa Markets is in charge of FHA-Food & Beverage.
More than 100 wine and spirits exhibitors from over 20 countries and regions will be present. They will be showcasing everything from old-world to new-world wines, Asian wines, award-winning cognacs, craft spirits, and a wide variety of liqueurs, premium beer, ready-to-drink cocktails, and even seltzers. The specialised trade show anticipates 8,000 attendees from Singapore and the surrounding regions, such as Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
Meeting Southeast Asia’s Growing Demand for Drinks
ProWine Singapore 2023 invites the industry to Discover the taste of Diversity, highlighting the importance of hope and momentum – an extension of last year’s theme – to sustain growth in Asia, where demand for alcoholic drinks is expected to drive revenue at an annual growth rate of 18.9%, with alcohol consumer penetration reaching 10.7% by 2025. ProWine Singapore is dedicated to fostering variety in the world of wines and spirits, and while many brands started new chapters in 2022. The progressive momentum continues today.
Diverse Range of Exhibitors
Exhibitors from all over the world, including Croatia’s Testament Winery, Chile’s Bodegas Tagua Tagua, and Italy’s Ca’Botta and Az. Agr. Biologica Centanni Giacomo, guarantee a fantastic event at the 2018 trade expo. Canada’s Vidal icewine, lauded for its lychee, pineapple, nectarine, and fresh-cut citrus flavors, will be featured in Singapore for the first time by Diamond Estates Wines & Spirits Ltd. Siam Winery, Thailand’s premier wine producer and distributor of cutting-edge lifestyle beverages across Asia, returns to the exhibition floor for a second year running.
Asian Winery, one of Switzerland’s leading B2B wine suppliers for over 120 years, will be present to interact with trade visitors. Over the course of the four days, guests will have the chance to sample the world premieres of new releases from Mont Clair Reserve, including Chardonnay, Shiraz, and Cabernet Sauvignon; as well as the Asian premiere of the award-winning 2021 vintage wine from ManzWine, the only producer in the world with wine made from the nearly extinct Jampal variety; Portugal’s nearly extinct grape.
ProWine Singapore 2023 is expanding its focus beyond the wine industry, with highlights including the debut of Everyday Weekend’s hard seltzers in new flavors and packaging designed by Singaporean artist Vanessa Lim. Along with one of Europe’s leading Japanese spirits firms, BBC Spirits, which will be bringing in the refined Etsu Original gin, South Korea’s most internationally awarded gin, Buja Gin, will also be present at the trade exhibition. The award-winning spirits produced by Broken Heart Spirits are also available for visitors to try. The craft gin is distilled in Queenstown, New Zealand, using water from Paradise in Mount Aspiring National Park.
Masterclasses: A journey of discovery, diversity, and exploration
Masterclasses and presentations on consumption trends, such as the future of the region’s wine, spirits, and beer segments; motivating factors driving millennial and Gen Z drinkers; climate change, and investment opportunities, are a hallmark of ProWine Singapore’s Masterclass programme. Master tastings by eminent figures like Master of Wine Tan Ying Hsien, Sake Master Blender Francois Chartier, Regional Chair for Asia at the Decanter World Wine Awards, 2023, Poh Tiong Ch’ng, and Master Sake Sommelier Joshua Kalinan and Head Sommelier Roberto Duran from 67 Pall Mall Singapore are highlights.