PUMA has recently launched its new NITRO running line, including Run XX Nitro, a running shoe collection specially fitted for women and even named after the female double X-chromosome DNA Sequence.
Putting ‘ladies first’, the PUMA Run XX Nitro is constructed to fit the female foot, hugging it at the heel, instep and arch. It creates stability, with PUMA’s ‘RUNGUIDE’ firm density rim keeping your feet centred, preventing them from going out of alignment at every stride.
NITRO is an advanced foam technology from PUMA, offering superior responsiveness and cushioning for longer distances, yet lightweight enough for you to run fast. At a trial run with the shoes, I was especially impressed with PUMAGRIP, a durable rubber compound that is very grippy and provides multi-surface traction. It will help runners pick up speed without that hesitation when emerging from wet surfaces after a race refreshment point.
From now until 5 June 2022, you can experience the technology behind the Run XX Nitro shoe at a fun and interactive pop-up event at Bugis+, where PUMA also has a concept store. You get to try out activities in three modular zones, and be rewarded with exclusive PUMA discounts and merchandise to be earned upon completion.
What you can expect at the pop-up include:
- PUMAGRIP SPRINT: A vertical steel ramp made up of PUMAGRIP, marked by different height indicators for participants to scale new heights to earn greater discounts.
- NITRO FOAM PIT: Replicating the foam present in the Nitro XX midsole cushion, participants will dive into a pit of fuchsia pink foam cubes, in search for black cubes under a time crunch.
- MONOMESH ARCH: simulating the comfort from the breathable monomesh material, visitors can walk-through the light and wind spectacle through the tunnel.
The shoe is available in two colours – Deep Orchid-Metallic Silver-Puma Black and Puma Black/Metallic Silver/Puma Team Gold. It retails at S$199 and will be available on PUMA.com, PUMA Stores, iRun, Key Power Sports and MissFit. Besides the shoe, PUMA has also introduced three new sportswear styles for a cohesive and complete look–High-Impact Elite Women’s Training Bra, CLOUDSPUN Marathon Long Sleeve Running Top and Marathon High Waist Full Length Running Leggings.
Explore the PUMA Run XX Nitro collection here. The PUMA pop-up is at 201Victoria Street #02-18 Bugis+ Singapore 188067 and is opened from 11am to 9pm from Monday to Thursday and from 11am to 10pm from Friday to Sunday.