No Signboard Seafood Offers 40% Discount for All Crabs


When it comes to eating crabs in Singapore, one of the restaurants that first comes to mind is No Signboard Seafood. For those who love this crustacean, you are in for a treat. From 8 May to 20 June 2021, No Signboard is giving a really ‘clawsome’ discount of 40% for all crabs in celebration of its 40th anniversary.

The restaurant has certainly come a long way – from its humble beginnings as a small store at Mattar Road Hawker Centre in 1981. The founder, Madam Ong Kim Hoi, had created the White Pepper Crab back then as a way to differentiate herself from other competitors. The dish has come to be known as the signature dish of No Signboard Seafood.

Milder than the common black pepper version, No Signboard Seafood’s White Pepper Crab (Sri Lanka Crab Medium: $100/kg, Sri Lanka Crab Large: $120/kg, Dungeness Crab: $128/crab, Snow Crab: $230/kg, Alaska Crab: $230/kg) uses imported white peppercorns that are freshly ground in the restaurant. The dish relies on the natural sweetness of the crab meat to stand out, without letting the pepper overwhelm. Should you desire some carbs to go along, you may opt for Korean rice vermicelli at an additional $18 per serving.

The White Pepper Crab is No Signboard Seafood’s signature dish.

For those who don’t like pepper crabs, No Signboard Seafood too serves the Singapore Chilli Sri Lanka Crab (Sri Lanka Crab Medium: $100/kg, Sri Lanka Crab Large: $120/kg, Dungeness Crab: $128.00/crab, Snow Crab: $230/kg, Alaska Crab: $230/kg), using chilli paste made from scratch with herbs and spices such as lemongrass, dried chilli, chilli padi, onions, garlic and dried prawn paste. We find No Signboard’s rendition to be more spicy and less sweeter than the usual versions we eat elsewhere.

No Signboard Seafood offers the Singapore classic Chilli Crab too.

For those who are not so keen on crabs, No Signboard Seafood has lots to offer. We recommend the Deep-Fried Butter Prawns ($6 a piece for live prawns and $15 a piece for King prawns), which comes topped with crispy butter floss made with butter and evaporated milk. “Shrimply” irresistable.

The Deep-Fried Butter Prawns are “shrimply” delicious.

The Seasonal Fish in Claypot (seasonal price) is also not to be missed. The fish is cooked in a claypot to allow the heat to be distributed evenly and to retain the moisture during the cooking process. The result is a flaky, tender fish that is evenly cooked, immersed in a flavourful pork broth that has been simmered for six hours. It’s utter comfort food.

The Seasonal Fish in Claypot is cooked in a claypot to retain moisture and allow for heat to be distributed evenly.

No feast is complete without desserts. End the meal on a sweet note with the Teochew ‘Orh-Nee’ Yam Paste (S$10) or the Coconut Pudding with Sago and Gula Melaka (S$8).

The 40% discount offer crab promotion is valid only when you dine in at the No Signboard Seafood outlets at VivoCity and Esplanade Mall, and limited to a maximum of two crabs per table order.

No Signboard Seafood @ VivoCity
1 Harbourfront Walk
#03-02 VivoCity
Singapore 098585
Tel: +65 6376 9959

No Signboard Seafood @ Esplanade Mall
8 Raffles Avenue
#01-14/16 Esplanade Mall
Singapore 039802
Tel: +65 6336 9959


About Author

Leave A Reply

Time limit is exhausted. Please reload CAPTCHA.