More and more airlines are realising the importance of their in-flight amenity kits. In fact, some amenity kits have become objects of desire that can be become collectibles. Case in point, Hong Kong Airlines’ new amenity kits.
Most people see Hong Kong as a city of colour and vibrancy. These very attributes of Hong Kong are evident in the decorative amenity kits of Hong Kong Airlines. The aircraft carrier has collaborated with four Hong Kong artists to come up with the designs. The artists are Lock Lai, founder of TinBot local toy company; Li Han Kong Kai Font creator Lee Kin Ming; tattoo artist Lily Cash and illustrator Jane Lee.
Each of the four designs, which will be rotated on a quarterly basis inflight, is unique in its own right. Lock Lai’s design, for instance, features a TinBot collection of toy designs that re-interprets Hong Kong Airlines pilot, flight attendant and the latest Airbus A350 aircraft.
Lee Kin Ming goes the traditional route with a bag design showcasing prints of signboards and Chinese calligraphy characters.
Lily Cash adds her distinctive take on the amenity kit with colourful Mandala motifs infused with Hong Kong elements such as Bruce Lee.
Jane Lee’s design might find favour with young passengers as her cutesy designs draw inspirations from Hong Kong icons such as skyscrapers, milk tea, dim sum etc.
The amenity kits come with products including eye shades, socks, L’OCCITANE’s shea butter lip balm, hand cream and ear plugs. The new amenity kits are offered to Business Class passengers on long-haul flights between Hong Kong and North America, including Vancouver, Los Angeles and San Francisco.
Currently, the Tinbot design is being offered in-flight. From August 2019, Lee Kin Ming’s design will be made available.