In a bid to further promote Western Australia as tourist destination, the state government of the Australian state has signed an agreement with Singapore Airlines. Over a period of three years, the $5 million agreement will see various sales and marketing activities launched in 10 key markets such as the UK, India, China and Japan, to name a few.
This is the biggest international marketing push ever for Western Australia, according to Australia’s Tourism Minister Paul Papalia.
Some of these activities comprise promotional airfares and travel packages to Western Australia. Singapore Airlines – which has been in a long-term partnership with Tourism Western Australia – will market these special airfares to the identified key markets.
With this combined promotional effort, the Western Australia tourism authority hoped to bring about more than 11,000 visitors from overseas.