If you’ve ever wished bedtime could be just as comforting as a warm slice of cake straight out of the oven, Woosa has answered your dreams — quite literally. Singapore’s beloved homegrown mattress brand has opened The Pantry, a charming pop-up showroom at Tan Boon Liat Building that blends the art of sleep with the heart of a homely kitchen.
Step inside and you’ll find more than just a space to shop for beds. This isn’t your typical showroom. With rolling pin shelves, bakery-style displays, and even a tiramisu-inspired mattress sculpture, The Pantry is a whimsical “Dreamscape” — Woosa’s signature term for their immersive, story-driven retail concepts. Here, comfort is treated like a secret recipe, and the goal is to help you cook up your best night’s sleep yet.
Like a Recipe for Rest
The entire concept is built around the metaphor of baking. Just as the perfect cake needs the right balance of ingredients and care, so does a truly rejuvenating night’s rest. Woosa brings this to life with thoughtful touches throughout the space. Think cosy terracotta tones, display shelves shaped like rolling pins, and mattress descriptions that sound like they’ve come straight out of a pâtissier’s notebook — the “house recipe” for the Original mattress or the “bold base with a softer crust” of the Terra Plush.
Need a break? Book one of the three Sleep Pods — tucked-away nap alcoves that let you try out different mattress types in peace and quiet. You can’t rush good sleep, after all.
In true “bake-it-your-way” fashion, Woosa is also debuting the new Woosa Custom Pillow exclusively at The Pantry. Starting this October, you’ll be able to craft your own pillow using a mix-and-match selection of premium foam fillings, all tucked into a specially designed pillowcase with three ergonomic zones. It’s like building your own dessert, only this time for your neck and shoulders.
And for a limited time, if you visit from 1 August and share your Pantry experience, you’ll get a free Woosa Pillow Plushie — a snuggly sleep companion that’s as cute as it is cuddly. Just be quick; these treats are only available while stocks last.
To celebrate the launch, Woosa is serving up some tempting offers. From now till 31 July, enjoy S$149 off all Standard Mattresses and S$249 off the Plush Mattress collection, available online and at both their Tampines and Tan Boon Liat showrooms.
It wouldn’t be a Woosa experience without a dash of local artistry. The brand has collaborated with local artist ITCHYHANDSVAN to create *The Original Plush Mattress Cake*, a delightful sculpture made of resin and clay that mimics the layers of their bestselling mattress — a playful nod to the idea that good sleep really is the sweetest indulgence.
Ready to cook up your own perfect night’s sleep? Head down to The Pantry, located at #03-03 Tan Boon Liat Building, 315 Outram Rd, Singapore 169074. It’s open daily from 10am to 7pm. For more details, visit www.woosasleep.co.
