IRVINS, the homegrown snack brand that made salted egg cool again, is serving up something delightfully unexpected this season. In a delicious twist, they’ve swapped their signature savoury crunch for a sweet makeover — and it comes with a whole lot of Kuromi attitude.
Say hello to the Limited-Edition Salted Egg Custard Popcorn, a playful creation that celebrates 20 years of Sanrio’s cheeky icon Kuromi. Known for her rebellious charm and gothic-cute aesthetic, Kuromi is the perfect partner-in-snack for IRVINS’ first foray into sweet treats.
This isn’t your average popcorn. Each piece is a golden cluster of caramelised crunch, laced with IRVINS’ rich salted egg custard coating. The result? A snack that dances between sweet and salty, smooth and punchy — just like Kuromi herself. With every bite, you get a little drama, a little charm, and a whole lot of flavour.
For the collectors out there, IRVINS is dropping a line of must-have Kuromi merchandise, including Blind Box Keychains and a limited-edition plush eco-bag. The latter can be yours for S$13.90 with the purchase of any Salted Egg Custard Popcorn pack from 13 June 2025.
Behind the scenes, this sweet-savoury snack was the result of months of research and development. “We spent months perfecting this new salted egg blend to create something that feels both indulgent and surprising,” said Irvin Gunawan, Founder of IRVINS.
“Pairing it with Kuromi was a natural fit. Her playful edge and sweet-but-rebellious personality really resonated with us, and we knew it would speak to a broad audience who grew up with Sanrio and are always looking for bold, nostalgic flavours reimagined in fun new ways.”
It’s cute, it’s bold, it’s dangerously addictive. Whether you’re a Kuromi fan, an IRVINS devotee, or just in it for the snacks, this limited-edition collab is one you won’t want to miss.
For more details and updates, visit www.eatirvins.sg.
