What do you get when two iconic brands rooted in generations of Singaporean childhoods join forces? A deliciously stylish drop that stirs up warm, fuzzy memories – and a whole lot of local pride. adidas Singapore has teamed up with MILO, Singapore’s favourite energy drink, to unveil a limited-edition “Fuelling Goodness” collection in celebration of two major milestones: Singapore’s 60th birthday and MILO’s 75th anniversary.
This playful new capsule is not just a fashion statement, it’s a celebration of our nation’s quirks, comfort foods and shared childhood moments. Think retro MILO vibes combined with sporty streetwear flair. The result? Tees and accessories that you’ll want to wear while sipping your iced MILO, lounging at home, or heading out for a jog.
A Tees-Worthy Tribute to Singapore Life
At the heart of the collection are three specially designed t-shirts, each featuring a “Starter Pack” theme that Singaporeans will instantly relate to. Whether you’re a runner, a couch potato, or somewhere in between, there’s a tee that captures your lifestyle – and your love for MILO.
The Running Starter Pack Tee
Perfect for the energetic souls who start their day with a run (and maybe a side of MILO), this design combines essential adidas running gear with familiar MILO on-the-go items – from the Tetra Pak to the Energy bottle and snack bars. You’ll break a sweat just looking at it.
The Lepak Starter Pack Tee
Chill is a lifestyle, and this tee is your badge of honour. Channel your inner kopitiam uncle or aunty with casual adidas tanks, a comfy tote and cap, paired with icy MILO treats that scream “relax lah.”
The Stay Home Starter Pack Tee
Designed for those who embrace the joy of missing out (a.k.a. JOMO), this tee is all about cosy vibes. Picture fuzzy sweaters, home tech gadgets, and of course, a pantry stocked with MILO cereal, MILO ice cream, and a comforting hot cuppa. It’s basically a wearable hug.
All three designs come with a dash of Singlish and a wink to local humour – a sure way to spark conversation wherever you go. For families with little ones, kids’ sizes are also available for S$40, and can be heat-pressed on demand at selected adidas outlets including Brand Centre Orchard, VivoCity and Marina Bay Sands.
And if that’s not enough MILO-mania for you, there’s also a fourth adidas-designed tee available exclusively through a special MILO promotion. Just spend S$60 on MILO products at major retailers and you can score one for free.
Personalise It with Pins and Charms
No collection is complete without the extras. The adidas x MILO collab also includes a whimsical set of pins and charms for just S$12 each. Want to pin a MILO Dinosaur onto your sneakers? Or maybe sport a mini adidas hoodie or running shoe on your backpack? These fun little accessories are inspired by the Starter Pack themes and classic MILO drinks – perfect for collectors or anyone who wants to wear their MILO obsession with pride.
Special Treats for Big Spenders
For those ready to go all in, there’s more. The first 60 shoppers who spend a minimum of S$150 on the adidas x MILO collection will receive a limited-edition sachet kit that looks just like the beloved 3-in-1 MILO pack. Inside, you’ll find a MILO-themed tote, collectible stickers and – what else – actual MILO goodies. Redemptions are limited and only available at select adidas outlets including Orchard, Marina Bay Sands, Suntec City and VivoCity.
The MILO Truck is Back
And because no nostalgic trip is complete without the taste of MILO from the source, the iconic MILO Truck will be making an appearance at adidas Brand Centre Orchard on three Saturdays: 26 July, 2 August and 9 August, from 2pm to 5pm. adiClub members can pop by to enjoy a complimentary cup of icy MILO – a refreshing blast from the past that’s bound to bring a smile.
The “Fuelling Goodness” collection officially drops on 14 July 2025 and will be available online at adidas.com.sg/national\_day and in-store at multiple adidas outlets islandwide, including:
- adidas Brand Centre Orchard
- adidas Marina Bay Sands
- adidas VivoCity
- adidas Bugis Junction
- adidas Causeway Point
- adidas ION Orchard
- adidas Northpoint City
- adidas Suntec City
- adidas Waterway Point
- adidas Changi T1 & T4
- adidas Bugis+
Adult tees are priced at S$59, and the accessories range starts at just S$12. To gain access to the drop, all you need to do is sign up (for free) as an adiClub member at adidas.com.sg/adiclub.
