When global fashion meets international pop royalty, you know something big is about to go down. On 29 May, all eyes were on ION Orchard as Lacoste unveiled its very first Southeast Asian concept flagship store—led by none other than the multi-talented Henry Lau.
The singer, actor, and all-around style icon flew in to officially open the store, setting off a frenzy among fans and fashion insiders alike. With his effortlessly cool charm and boundary-pushing style, Henry was the perfect embodiment of Lacoste’s spirit: confident, dynamic, and unapologetically individual. And just like that, Orchard Road gained a new fashion landmark—with a little star sparkle.
Photo © Lacoste
Officially launched on 29 May 2025, the new Lacoste concept store is more than just a retail space—it’s a fashion playground for the bold, the sporty, and the unapologetically individualistic. Inspired by the vibrant energy of Tokyo’s Harajuku and infused with the elegance of French heritage, this store is where classic cool meets modern flair.
Here’s what to expect when you step into the fashion-sport wonderland at #B2-08 ION Orchard:
Lacoste ‘Atelier’ Customisation Area
Photo © Lacoste
For the first time in Southeast Asia, fans can personalise their Polo shirts and T-shirts with a range of crocodile patches—including an exclusive “Singapore” croc—and embroidery options. This is where fashion meets freedom of expression, one stitch at a time.
The Polo Wall
Behold the iconic Polo Wall, a colourful tribute to René Lacoste’s game-changing invention. Whether you like yours slim fit, relaxed, in classic white or neon brights, you’ll find your perfect match here. It’s like a candy store for polo lovers.
Footwear Lounge
Tennis ball, but make it fashion. That’s the inspiration behind the circular Footwear Lounge, which showcases Lacoste’s full footwear range—designed to transition effortlessly from the court to the concrete jungle.
Not Just Shopping—A Whole Vibe
This concept store isn’t just about clothes—it’s about creating moments. The sleek, contemporary layout encourages exploration, while seasonal drops and exclusive collections mean you’ll always discover something new. It’s retail therapy redefined: tailored, tactile, and totally on-trend.
Whether you’re a longtime Lacoste devotee or simply looking to jazz up your wardrobe with some French flair, the ION Orchard store invites you to celebrate your individuality. And maybe pick up a limited-edition “Singapore” crocodile patch while you’re at it.
The Lacoste flagship store is located at ION Orchard, 2 Orchard Turn, #B2-08, Singapore 238801.
