If you’re a fan of fashion with a conscience, there’s a new destination in town that should be high on your must-visit list. iROO, the beloved Taiwanese fashion brand known for its weekly runway-inspired drops, has just unveiled its very first outlet store—and it’s not your average retail experience.
Located at IMM in Jurong East, Singapore’s biggest outlet mall, the 1,600-square-foot store is a bold step forward in sustainable fashion. This isn’t just a place to score iROO’s sleek City Feminine, Urban Fashion and Classic Black & White pieces at outlet prices—it’s a showcase of what the future of eco-conscious retail could look like.
Photo © iROO
A Stylish Step Towards Sustainability
From the moment you step into the store, it’s clear that this isn’t a conventional outlet. The hangers? Crafted from agricultural waste, namely coffee grounds. The display furniture? Made from recycled fabric waste transformed into chic textile boards. Even the flooring is fitted with eco-friendly vinyl tiles, and energy-efficient lighting keeps the space glowing while minimising environmental impact.
Forget plastic or paper shopping bags—at iROO IMM, only reusable bags are offered. It’s all part of the brand’s bigger mission to make fashion more responsible, stylishly so.
iROO has always stood apart by refusing to engage in mass production. Instead, new collections are launched weekly in limited quantities. Each piece is designed to last, both in terms of quality and style. This new outlet store extends that ethos—sustainable materials meet timeless design, creating a space that’s as beautiful as it is thoughtful.
Much of the magic behind the store’s interiors comes from a groundbreaking partnership with Wynist Retail Solutions, a company with deep roots in retail innovation and sustainability. Together with iROO, they’ve pushed the envelope of what eco-friendly retail can look like.
At the grand opening, designer Jarrod Lim shared insights into his creative process using Wynist’s recycled textile boards. His furniture pieces, which combine elegant design with a gritty, sustainable backbone, are a testament to how waste can be transformed into something beautiful and functional.
Wynist’s Director Anthony Ang, a champion of sustainability in the built environment, also took to the stage to highlight the company’s transition from traditional store fittings to pioneering circular economy solutions. Think shop fixtures made from textile and food waste—yes, really.
Photo © iROO
The opening was marked by a star-studded affair, graced by none other than Singapore’s queen of television, Zoe Tay. To commemorate the special occasion, all customers—new and returning—receive a limited-edition iROO repurposed coaster (worth S$49.80) with any purchase. It’s a small, stylish nod to the brand’s ethos of giving waste a second life.
“This store is just the beginning,” shared Emily Huang. And it certainly feels like it. With more than 17 years of experience in retail and a passion for green innovation, she has been instrumental in turning iROO Singapore into a platform for both style and sustainability.
By transforming discarded fabrics and agricultural by-products into functional retail elements, iROO is setting a new standard—not just in fashion, but in the way retail spaces can be designed, operated, and experienced. It’s a message that aligns with Singapore’s own push towards environmental stewardship and sustainable consumerism.
The new iROO IMM Outlet Store is located at 2 Jurong East St 21, IMM Building, #01-112, Singapore 609601.
