If you’ve ever dreamt of diving headfirst into a wonderland of serums, swatching your way through lipsticks, or unlocking exclusive beauty rewards with every radiant step—your time has come. Watsons’ BeYou-tiful Beauty Fest is officially back, and this year, it’s bigger, bolder, and glowier than ever.
Running from 14 to 20 April 2025 at NEX Atrium, this immersive beauty bonanza isn’t just a shopping spree—it’s a full-fledged celebration of self-love, confidence, and glorious skin goals. Think of it as your passport to beauty adventures, a playground for product junkies, skincare savants, and the TikTok beauty-curious alike.
A Beauty Playground Like No Other
Step into the Level 1 Atrium at NEX and prepare to be dazzled. With over 15 cult-favourite brands from Korea, Japan, China and beyond—plus the exclusive first-look at GNC’s Premier Collagen Advanced Shot—it’s a feast for your face, and then some.
Highlights include:
– 3CE’s new Cashmere Hug collection (hello moody matte lips!) and their iconic Blushlighter.
– The dreamy, sensorial palettes of Joocyee, and playful innovation from Judydoll.
– K-beauty skincare royalty like COSRX, AHC, Beauty of Joseon, and Abib.
– Japanese haircare heroes &honey, 8 The Thalasso, and Amino Mason under Cosme.
– Local darling Kinohimitsu, with its science-backed collagen goodies.
– New-to-market stars like BEWANTS, Nard, and YUKINOUE.
And let’s not forget the new-gen glow-ups: SKINTIFIC from Indonesia and high-tech oral care from Close Up, complete with DIY bejewelling and engraving stations (because who doesn’t want a disco-toothbrush?).
Stamp Your Way to Gashapon Glory
It wouldn’t be a festival without a little fun, and Watsons delivers in style. Grab your #WatsOnBeautyFest Passport and collect stamps by visiting booths, trying products, and engaging in beauty challenges. Rack up your stamps and you’ll earn up to five Gashapon tries—each one loaded with potential beauty prizes.
Feeling lucky? Daily grand prizes await: from 14–17 April, one winner per day scores the coveted Braun IPL 5, while 18–20 April levels up with the Braun IPL 7.
Glow Big with Limited-Time Deals
Expect serious savings with event-exclusive discounts, gifts-with-purchase, and samples galore:
– 3CE: 30% off plus freebies for spenders.
– COSRX: Buy 2, get 30% off plus skincare gifts.
– Joocyee & Judydoll: Mix-and-match deals and lucky draw chances.
– BEWANTS: Up to 50% off and travel minis.
– Kinohimitsu: Up to 40% off, spin-the-wheel prizes, and free Neutrogena treats.
– Anessa: 30% off and early bird bonuses.
– Close Up: Get your toothbrush engraved (and bejewelled!).
Feeling indulgent? Spend $60 and get a $5 Watsons voucher. Spend $80, and walk away with a goodie bag worth over $100. And if you’re a Watsons member? Your perks are even sweeter.
With expert consultations, personalised skincare advice, and ingredient-led innovations, you’ll leave not just looking better—but knowing better. Whether it’s diving into AHC’s aesthetic-clinic-inspired serums, learning about ceramide-rich moisturisers from SKINTIFIC, or experiencing rice-infused sunscreen from Beauty of Joseon, every brand has a story—and science—to tell.
Watsons BeYou-tiful Beauty Fest runs from 14 to 20 April 2025, open daily from 10am to 10pm. Whether you’re going solo, with your besties, or dragging your skincare-confused partner along for some enlightenment, there’s something (and some serum) for everyone.
So grab your passport—beauty-style—and get glowing.
For full details, visit www.watsons.com.sg or follow @watsonssg on Instagram, Facebook and TikTok.
