With a heritage as rich as the sparkle of its stones, Fred, the esteemed Parisian jeweller founded in 1936, has once again pushed the boundaries of creativity and contemporary elegance. Introducing the Force 10 Rise collection—an audacious new chapter in the house’s storied history that pays homage to the original Force 10 bracelet while charting an innovative new course for modern jewellery design.
A true beacon of luxury, the Force 10 Rise collection is not merely an evolution—it is a bold statement of intent. A fusion of sportiness and refinement, tradition and reinvention, the new line encapsulates the brand’s enduring spirit and unyielding pursuit of excellence.
The Spirit of the Sea, Reimagined
When the Force 10 bracelet was first introduced in 1966, it took inspiration from the world of sailing, blending a woven steel sailing cable with a gold buckle to create a daring and original piece. This revolutionary unisex design quickly became a symbol of strength, freedom and connection—values that continue to inform the maison’s vision to this day.
With Force 10 Rise, Fred elevates this legacy by introducing a slimmer, more fluid silhouette, sculpted in precious materials with a distinctive sense of movement. This is not simply a reinterpretation—it is a reimagining that honours the past while embracing the future.
A Dance of Light and Movement
The defining feature of Force 10 Rise is its sleek, ribbon-like form. Designed to echo the rhythm of a wave as it rises, the bracelet appears to coil and flow gracefully around the wrist. It is an homage to the fluidity of water and the ever-changing beauty of the sea—elements which have long served as muses for the House of Fred.
Whether in rose, white, or yellow gold, the bracelets undulate with a hypnotic elegance, enhanced by polished or diamond-set finishes that play masterfully with light. The clasp, seamlessly integrated into the curves of the bracelet, offers a subtle nod to the original Force 10 buckle, preserving the collection’s DNA while ushering in a new aesthetic language.
Unisex and Unapologetically Modern
In true Fred fashion, Force 10 Rise transcends gender norms. Available in three sizes and designed for both men and women, the collection embodies a liberated, confident spirit. It is jewellery for those who value style as an expression of individuality and freedom—core tenets that Fred has championed for decades.
Diamond options further elevate the collection’s allure. Whether adorning the curves of the bracelet or subtly accenting the clasp, these stones add a touch of radiance without overwhelming the fluid purity of the design. Each piece is a masterclass in balance: bold yet understated, classic yet contemporary.
In naming the collection “Rise,” Fred alludes to both the literal rise of a wave and the metaphorical rise of a new generation of icons. It captures the notion of continual ascent—of elevating oneself, of embracing transformation, and of redefining what it means to wear jewellery today.
Indeed, Force 10 Rise is more than an accessory. It is a talisman for those who navigate life with purpose, confidence and a touch of audacity. Whether worn alone as a statement or stacked for a layered effect, each piece serves as a symbol of connection—to oneself, to others, and to the world.
The Fred Force 10 Rise collection is now available at Fred boutiques and select retailers across Asia, including Singapore.
View the collection at FRED, 2 Bayfront Ave, B1-115 The Shoppes at Marina Bay Sands, Singapore 018972.
