When it comes to skincare, Clarins is a name that consistently leads the charge in innovation, science, and plant-based ingredients. Their latest release, the Bright Plus [Advanced] Serum and Serum-in-Lotion, promises to take your skincare routine to the next level with a potent blend of cutting-edge technology and nature’s finest botanicals. If you’ve been struggling with dull skin, uneven tone, or pesky dark spots, this dynamic duo might just be your ticket to a radiant, balanced complexion.
The Science Behind the Glow
Clarins is no stranger to groundbreaking discoveries, and their collaboration with a leading international research institute in Paris has birthed a true skincare revolution. This time, the focus is on a fascinating discovery in the realm of melanocyte biology. The key to achieving an even complexion lies in a special protein structure within melanocytes, known as caveolae. These structures play a crucial role in distributing melanin evenly throughout the skin, ensuring a bright and balanced complexion. However, factors like UV exposure, ageing, and pollution can disrupt this process, leading to uneven skin tone and dullness.
So, how does Clarins tackle this? Enter their Evenness Boosting Technology, which enhances the production of caveolae even under stress, promoting optimal melanin distribution. This breakthrough innovation allows Clarins to target the very root of skin dullness, paving the way for smoother, more luminous skin.
The Power of Purple Tea Extract: Nature’s Defender
Photo © Clarins
One of the star ingredients in the Bright Plus [Advanced] Serum and Serum-in-Lotion is the Purple Tea Extract, a rare ingredient harvested from a plant that grows at high altitudes. This plant’s natural defence mechanisms produce polyphenols, giving it a distinct purple hue. These polyphenols, particularly the renowned EGCG (epigallocatechin gallate), are known for their powerful antioxidant properties. By harnessing the strength of this mighty plant, Clarins has created a product that not only brightens but also protects the skin from the harmful effects of UV exposure and environmental stressors.
The Bright Plus [Advanced] Serum is a powerhouse in a bottle. With a carefully curated blend of plant extracts, Niacinamide, and a Vitamin C derivative, it delivers a proven brightening effect while also tackling dullness and uneven skin tone. The serum is enriched with Acerola Seed Extract, which helps prevent sallowness and acts as a natural brightener, while Lady’s Mantle and Organic Sea Lily Extracts help regulate melanin production to reduce the appearance of dark spots and even out skin tone.
Photo © Clarins
But the benefits don’t stop there. The lightweight, milky texture ensures hydration, and after just one month of use, 53% of users reported a significant increase in skin brightness, while 42% saw an improvement in skin evenness. Say goodbye to dull skin and hello to a radiant, luminous complexion!
If you’re looking for a multi-tasker, the Bright Plus [Advanced] Serum-in-Lotion is here to deliver. With the same Evenness Boosting Technology*, this unique essence-like formulation serves as the perfect pre-serum, enhancing the effectiveness of the serum while providing an extra boost of radiance. 94% of women who used the serum and serum-in-lotion combination found that it amplified the serum’s results, making it a must-have duo in your skincare arsenal.
Photo © Clarins
The Serum-in-Lotion also features Hibiscus Sabdariffa flower acids, which gently exfoliate the skin, refining texture and promoting a smoother appearance. Organic Alpine Willowherb helps mattify the skin, while saffron flower polyphenols purify and boost luminosity. This product is the epitome of skin rebalance, helping to tackle dullness, dark spots, and imperfections with ease.
Users can expect a 58% increase in radiance and a 51% improvement in skin quality after just one month of use. It’s clear that this lotion isn’t just an addition to your skincare routine—it’s a game-changer.
Sustainability Meets Luxury: Clarins’ Commitment to Responsible Beauty
Clarins isn’t just innovating in skincare; they’re also committed to reducing their environmental footprint. Both the Bright Plus [Advanced] Serum and Serum-in-Lotion feature recyclable packaging, with the serum’s bottle made from 40% recycled glass and the serum-in-lotion bottle containing 25% recycled glass. The products are crafted with ingredients sourced from organic agriculture, ensuring that Clarins is doing its part in protecting the environment while delivering exceptional beauty results.
Clarins continues to prioritise responsible beauty by focusing on plant-based active ingredients that respect nature and the health of the soil. A total of 91% of ingredients in the serum are of natural origin, while the serum-in-lotion contains 95%. Beauty that’s good for you and the planet? It doesn’t get much better than this.
Limited-Edition Collaboration with Cinnamoroll: A Sweet Treat for Fans
To celebrate the launch of these new products, Clarins has teamed up with Sanrio’s beloved Cinnamoroll for an exclusive, limited-edition collection. From 24 to 31 March 2025, you can get your hands on Cinnamoroll merchandise, including a special emulsion cap, soft toy, and headband, all beautifully packaged in a Clarins x Cinnamoroll gift box. This collaboration is the perfect way to treat yourself while embracing the power of the Bright Plus [Advanced] range.
