Bigger and Better: Watsons Reopens Its Flagship Store at Ngee Ann City

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Leading health and beauty retailer Watsons has unveiled its sparkling new flagship store at Takashimaya Shopping Centre, Ngee Ann City, and it’s nothing short of a beauty and wellness wonderland. With a sprawling 6,671-square-foot layout, eight specially curated zones, and exciting innovations, Watsons has redefined the shopping experience. This revamp is a celebration of self-care and mindfulness, offering something for everyone—from skincare enthusiasts to fitness fanatics.

Watsons’ new flagship store embraces the philosophy of #WatsonYourMind, inviting customers to explore their wellness journey in thoughtfully designed zones. The layout, inspired by the complexities of the human mind, seamlessly guides shoppers through areas dedicated to health and wellbeing, vitamins and supplements, derma care, skincare, haircare, and more. Each zone brims with tailored solutions to meet the diverse needs of its customers.

To add a touch of tech-savvy flair, Watsons has incorporated QR codes for a digital catalogue experience. Now, shoppers can browse product details effortlessly while enjoying the physical thrill of retail therapy.

Store Within a Store

The grand reopening comes with a landmark collaboration—Singapore’s first-ever GNC and Watsons store-within-a-store concept. After a three-year hiatus, GNC makes a triumphant return, offering nearly 200 curated wellness products. From omega-3 fish oil to muscle recovery whey protein, the new GNC space caters to health goals across the spectrum.

What’s more? Watsons Club members get exclusive perks, including triple points on GNC purchases and even free full-sized GNC products for top spenders. This partnership isn’t just a retail upgrade—it’s a lifestyle upgrade.

Skincare Goes High-Tech

Skincare lovers, rejoice! The Derma Hub Zone is a treasure trove of dermatological expertise. Watsons has partnered with L’Oréal Dermatological Beauty to create Singapore’s first cutting-edge Derma Hub. Here, shoppers can dive into a world of premium brands like La Roche-Posay and Avene while interacting with innovative tools such as the Lift & Learn Wall and SkinScope for personalised skin analysis.

The Skincare Zone also features cult-favourite brands, from Korea’s Beauty of Joseon to Japan’s Anessa. Whether you’re chasing that glass skin glow or looking for anti-ageing solutions, this is your ultimate stop.

Makeup Magic and Hair Heaven

The Makeup Zone introduces the My Colour Studio, where expert makeup artists help customers discover their perfect foundation shades. Expect to find viral favourites from brands like TIRTIR and JUDYDOLL, as well as exclusive C-beauty and K-beauty offerings.

Meanwhile, the Haircare Zone boasts a Hair Salon Wall featuring salon-grade products and a “Tokyo Style Bay” showcasing trendy Japanese haircare brands. Shoppers can personalise their haircare routine with confidence, knowing they’re using products that cater to their specific hair type and texture.

New Features

For those prioritising sustainability, Watsons has introduced a Go Sustainable Island with eco-friendly products and digital receipts to reduce paper waste. A newly launched Makeup Upcycling Programme, in collaboration with Babes Pregnancy Crisis Support Ltd, ensures unused makeup finds a second life while supporting a good cause.

Families will also love the Oral Playground in the Toiletries Zone, complete with interactive panels and a Magic Mirror for kids to enjoy.

The flagship store includes a ‘Tourist Top Picks’ section, offering travel-sized skincare, fragrances, and wellness essentials from luxury brands like SK-II and Diptyque. Whether you’re a jet-setting traveller or simply seeking convenience, this section has you covered.

The reopening of Watsons at Ngee Ann City isn’t just a facelift; it’s a complete reinvention of health and beauty retail. With its innovative zones, tech-infused features, and exciting collaborations, the flagship store sets a new benchmark in shopping.

Exclusive Promotions for the Grand Reopening

To celebrate the reopening, Watsons is rolling out irresistible promotions. Shoppers can enjoy up to 50% off selected items, win fabulous prizes through the Sure-Win Gachapon, and snag goodie bags worth over $100 with a minimum spend. Elite members can even redeem exclusive Chinese New Year-themed items like a knitted bag and Yusheng plate.

GNC fans can also take advantage of special discounts, with Watsons members enjoying up to 30% off GNC products. Spend $300 on GNC items and take home a free stainless steel thermal bottle.

Located at #B2-06 –10, Ngee Ann City, the Watsons flagship store is open daily from 10 am to 10 pm.

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About Author

Katherine Goh is the managing editor and co-founder of Asia 361. On days when she is not writing, she spends her time dreaming of becoming a travel photographer. For editorial matters, she can be reached at email: [email protected].

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