Food, Music, Lights, Action. For three spectacular days, Ho Chi Minh City in Vietnam transformed into a pulsating celebration of gastronomy and culture as the Flavors Vietnam 2024 x HOZO International Food Fest took centre stage. Over 500,000 visitors thronged Nguyen Hue Street and Le Loi Street to experience the festival that was a melting pot of tastes, sounds, and immersive experiences that captured the dynamic spirit of Vietnam.
Flavors Vietnam 2024
Photo © Asia 361
Imagine walking into a wonderland of 60 food and beverage booths, each tantalising you with its unique aromas and flavours. From Dim Tu Tac’s exquisite dim sum to Sedaap Noodle’s innovative creations and Japanit Matcha & Coffee House’s delightful brews, the festival brought together Vietnam’s beloved street eats and international cuisines, including Mexican, Chinese, and Japanese, under one big roof.
Photo © Asia 361
Visitors were spoilt for choice with exclusive dishes by top-tier restaurants, artisan cafes, and creative food purveyors, showcasing the extraordinary diversity of Vietnam’s culinary landscape. Whatever signature Viet dish you can think of, it was probably there at the food extravaganza. We even spotted wriggling live coconut worms and fried creepy crawlies for the more adventurous palates out there.
Photo © Asia 361
More Than Just Food
The F&B Zone wasn’t just about indulging your taste buds; it offered an interactive playground for foodies. Highlights included the vibrant activation space by Vikki Digital Bank, where augmented reality (AR) games kept the energy high, and exciting prizes brought smiles to many faces. These engaging activities added a playful touch, turning an already delightful event into an unforgettable experience.
Photo © Flavors Vietnam
At the heart of the festival was the exclusive MasterCard Lounge—a sophisticated oasis buzzing with culinary workshops and engaging events. Food enthusiasts got hands-on with workshops hosted by top brands like Layla Kitchen & Bar, IBUKI, and Østerberg Ice Cream from Denmark. Whether you were learning the science behind artisanal ice cream or picking up expert culinary techniques, the MasterCard Lounge elevated the festival experience with its unique blend of education and fun.
The lounge also featured mini-games, a curated media tour, and an exclusive after-party, ensuring it became the ultimate gathering spot for food lovers and creatives alike.
Photo © Asia 361
Accolades for Vietnam’s Culinary Stars
No festival celebrating Vietnam’s food scene would be complete without honouring its trailblazers. The Flavors Awards, a key highlight of the event, recognised the crème de la crème of the F&B industry across three categories.
– The Grand Jury Award, judged by top culinary experts, celebrated excellence in craftsmanship.
– The Vietcetera Editors’ Picks spotlighted emerging hospitality stars.
– The Flavors Collection gave the public a voice to celebrate their favourite eateries.
This much-anticipated event not only showcased Vietnam’s finest but also inspired the next wave of culinary innovation.
Photo © Flavors Vietnam
A Fusion of Food and Music
The festival wasn’t just a treat for your taste buds; it was also a feast for the ears. Over 60 performers, including Vietnamese stars My Tam, HIEUTHUHAI, and Henry Luu, lit up the main stage with electrifying performances. The vibrant music scene added yet another layer to the festival, making it a true celebration of art in all its forms.
A Legacy of Celebration
The Flavors Vietnam 2024 x HOZO International Food Fest didn’t just mark the end of a successful event—it cemented its place as a cornerstone of Vietnam’s cultural and culinary calendar.
Hao Tran, CEO of Vietcetera, remarked: “This year’s festival exemplifies the vibrancy of Vietnam’s F&B industry, combining culinary artistry with a deep sense of community and innovation. With over half a million attendees, it’s clear that Flavours Vietnam is a beacon of our dynamic food scene.”
As the festival bids farewell for another year, it leaves behind a legacy of connection, collaboration, and inspiration. One thing is certain: Vietnam’s culinary and cultural renaissance is just getting started. So, mark your calendars—Flavors Vietnam 2025 promises to be even bigger, bolder, and more delicious.
