BOSS has unveiled its latest opus in Singapore—BOSS Bottled Absolu, a fragrance embodying pure intensity and sophistication. Released on 23 October 2024, this new fragrance aims to be the epitome of the BOSS brand’s legacy, resonating with individuals who seek to leave a lasting impression. Crafted by perfumer Annick Ménardo alongside Suzy Le Helley, this fragrance marks the peak of aromatic mastery within the BOSS Bottled trilogy.
This launch represents a new chapter in the BOSS Bottled journey, blending masterful craftsmanship with modern flair, creating a scent that is both unforgettable and unmistakably bold. For those ready to elevate their presence, BOSS Bottled Absolu awaits, ready to become an essential part of any discerning gentleman’s collection.
A Bold Evolution of an Iconic Scent
BOSS Bottled Absolu steps into the spotlight with a rich, woody-leathery fragrance, elevating the scent profile established by its predecessors. This new edition boasts the most concentrated formulation of the BOSS Bottled line, infusing each spritz with an intense character. It opens with a signature roasted leather accord, immediately captivating and setting a textured, smoky tone. As the fragrance unfolds, notes of invigorating incense and the earthy essence of patchouli add depth, while hints of warm cedarwood and Davana essence leave a soft, lingering warmth.
The perfume’s creators have ensured that this olfactory journey reflects modern masculinity—assertive, timeless, and authentic. “It’s intense and powerful, with a touch of nobility linked to the beauty and richness of its ingredients,” Annick Ménardo shares, capturing the unique essence of the BOSS Bottled Absolu.
Designed for the Modern BOSS Man
Everything about BOSS Bottled Absolu speaks to the boldness and confidence of its wearer. The fragrance’s amber-hued flacon, adorned with a double-lacquered finish and a gleaming golden cap, is an embodiment of refined luxury. This opulent design exudes an unmistakable aura of ambition and success. Targeted at men who embrace every challenge with determination, BOSS Bottled Absolu has a character that is as uncompromising as it is sophisticated—a fitting companion for the modern gentleman who commands attention with quiet strength.
At the forefront of this launch is actor Chris Hemsworth, the embodiment of the BOSS spirit. Renowned for his multifaceted career, Hemsworth brings his own brand of charisma to the campaign, perfectly capturing the brand’s ethos of integrity and authenticity. While celebrated globally, Hemsworth remains grounded, his humility complementing his on-screen presence—a duality that mirrors the fragrance’s unique blend of intensity and grace.
Discover BOSS Bottled Absolu at Bugis Junction
Fragrance aficionados are invited to experience BOSS Bottled Absolu firsthand at an exclusive pop-up at Bugis Junction, level 1. Running from 28 October to 3 November, this immersive event promises a complete sensory experience. Guests can enjoy complimentary fragrance samplings, explore the entire BOSS Bottled series, and even personalise their bottles with complimentary engraving on selected dates—a thoughtful detail that adds a touch of individual luxury.
