Virgin Active, a global leader in premium wellness, is stepping up its game in Singapore with the launch of its brand-new nutritional meal service. In collaboration with the experts at NOVI Health, Virgin Active is bringing its members a curated selection of scientifically-backed meals that cater to individual wellness goals. This exciting initiative is set to revolutionise the way members think about fitness and nutrition, making it easier than ever to live a healthier lifestyle.
We’ve all heard the saying, “You are what you eat.” Virgin Active takes this to heart with their new meal offerings, designed in partnership with certified dieticians and health coaches from NOVI Health. Each meal is tailored to specific wellness objectives, whether you’re looking to build muscle, recover after a workout, or simply stay lean and energised throughout your busy day. These meals aren’t just delicious—they’re based on scientific insights that ensure you’re getting the nutrients you need to achieve your fitness goals.
Whether you’re a seasoned wellness enthusiast or someone just starting to incorporate healthier habits into your lifestyle, there’s a meal plan for you. Virgin Active members can choose from 20 freshly prepared options that fall into five wellness categories: Muscle Mastery, Revive & Recover, Eat Lean, Stay Lean and Fit Fuel. Each meal is thoughtfully crafted to support these goals while prioritising taste, freshness, and nutritional value.
Nutrition Made Simple and Convenient
In today’s fast-paced world, finding time to plan, shop for, and prepare healthy meals can be a challenge. According to Virgin Active’s Wellness Trends Study 2025, 60% of people recognise the importance of proper nutrition in maintaining their well-being, yet only 32% actively prioritise it in their daily lives. With such a clear gap, Virgin Active’s pre-ordered nutritional meals aim to provide a convenient solution for members who struggle to stay on track with their diet amidst their hectic schedules.
The meals are currently available for pre-order and pick-up at Virgin Active’s Raffles Place club, with plans to expand to other locations in Singapore. Soon, members will be able to grab their meals on-the-go, making it easier than ever to stay committed to their wellness journey.
“We believe in offering curated solutions that drive real progress,” said Julien Bera, Country Director for Virgin Active Singapore and Thailand. “Our collaboration with NOVI Health allows us to provide personalised, expert-driven meals that align with our members’ fitness and health goals, helping them lead healthier, more fulfilling lives.”
Not only are these meals crafted with nutrition in mind, but Virgin Active members also have access to personalised guidance from their personal trainers. Whether you’re engaging in a one-on-one training session or simply seeking nutritional advice, Virgin Active’s trainers can help you navigate your options and choose meals that are right for you. For those seeking a more in-depth analysis and personalised meal plans, private consultations with NOVI Health experts are available at a preferential rate for Virgin Active members.
Dr Kyle Tan, Founder and Chief Product & Business Development Officer at NOVI Health, is enthusiastic about the partnership: “Our vision at NOVI Health is to empower individuals to live free from the burden of chronic disease. Through this collaboration with Virgin Active, we are bringing evidence-based, personalised nutrition to the forefront, helping members take charge of their health and achieve their wellness goals.”
A Holistic Approach to Wellness
Virgin Active is no stranger to offering a 360-degree approach to wellness. Earlier this year, the brand introduced a limited-time partnership with INCREDIBLE® Juice to provide a curated selection of health-boosting juices. They also teamed up with Sofitel Singapore to offer wellness retreats, further enhancing members’ overall sense of well-being.
This new nutritional meal offering is just another step in Virgin Active’s mission to be a one-stop destination for fitness, wellness, and now, nutrition. With their finger on the pulse of what consumers need, Virgin Active continues to innovate and lead the way in holistic wellness solutions.
Looking ahead, Virgin Active plans to roll out even more exciting options for their members. As their meal service expands across Singapore, they’ll also be introducing grab-and-go meals for added convenience. Whether you’re refuelling after a tough workout or simply looking for a nutritious meal to get you through the day, Virgin Active is committed to making wellness both accessible and enjoyable.
By partnering with NOVI Health, Virgin Active is making it easier than ever for members to reach their fitness and health goals through scientifically-backed, personalised nutrition. With delicious, tailored meals and expert guidance, Virgin Active is proving that wellness doesn’t have to be complicated—it just has to be real.
For more information on Virgin Active’s nutritional meals and full suite of wellness programmes, visit their website or head to your nearest Virgin Active club.
