From its origins as a quirky city car concept developed by Swatch and Mercedes-Benz, smart has come a long way. What started out as a vision of creating a compact, urban-friendly vehicle with the aesthetics of a fashionable accessory has now evolved into an electric vehicle (EV) brand that stands at the forefront of sustainable urban mobility. And nowhere is this more evident than at the launch of Singapore’s brand-new smart showroom and the debut of the smart #3, a sleek and sporty Sports Utility Vehicle (SUV) coupé.
The new showroom, located at the Mercedes-Benz Centre on Alexandra Road, offers a glimpse into the future of driving. Walking through its minimalist, light-filled space, you can’t help but feel the seamless blend of luxury and practicality—a reflection of the modern urban lifestyle smart cars are designed for. With paint swatches, smart-branded merchandise, and the star attraction, the smart #3, there’s an undeniable buzz in the air.
The star of the show, of course, is the smart #3, an SUV coupé that marks a significant leap from smart’s early days of ultra-compact cars. The #3 brings together elegant curves, an aerodynamic silhouette, and high-performance capabilities—all packed into an environmentally friendly package. Offering a range of up to 435 kilometres per charge, this all-electric vehicle proves that green driving doesn’t mean compromising on style or power. With intelligent driving assistance features and a spacious interior more akin to a luxury saloon than a compact car, it’s designed to suit the needs of urbanites who want to combine sustainability with a bit of flair.
For anyone who remembers the tiny, playful smart city cars, the smart #3 might seem like a complete transformation. But at its core, the ethos remains the same: providing smart, innovative solutions for city living. Only now, it’s supercharged—literally. The smart #3 boasts lightning-fast acceleration, particularly in its BRABUS version, which can go from 0 to 100 km/h in just 3.7 seconds. Not bad for a car brand once known for zipping through narrow city streets with ease.
The showroom opening and launch of the smart #3 signal more than just a new chapter for the brand. It reflects the larger trend toward electric vehicles in Singapore. With government support, including rebates and incentives for EV ownership, and a growing focus on sustainable transportation, smart is positioned to lead the charge (pun intended) in shaping the future of urban mobility.
It’s hard to believe that the company behind the famous “Swatchmobile” has become a global player in electric vehicles. But smart’s journey from a quirky niche brand to a serious contender in the EV space is a testament to how far they’ve come. The new showroom is more than just a place to buy a car—it’s a glimpse into the future of driving, where sustainability, style, and innovation meet in perfect harmony. And with smart #3, that future looks bright indeed.
The smart showroom is located at Level 3 of Mercedes-Benz Centre, 301 Alexandra Road, Singapore 159968.
