The beauty world came alive at Guardian’s highly anticipated Beauty Around the World event, and it was nothing short of spectacular. Held at the exclusive WingsOverAsia private hangar on 4th September 2024, the event took guests on a whirlwind journey across the globe, offering a first-class experience of beauty from every corner of the earth. With an audience of over 100 beauty editors, influencers, and brand representatives, Guardian pulled out all the stops to present an immersive showcase of their best global beauty discoveries.
From the moment guests arrived, they were transported into a glamorous travel-themed world. Picture a jet plane with a runway-styled walkway, airport signage, and a grand globe suspended overhead—every detail was carefully curated to evoke the thrill of exploration. The event wasn’t just about showcasing beauty products; it was about taking attendees on a voyage where each new discovery was like stepping into a different part of the world.
Guardian, Singapore’s number one health and beauty retailer, outdid itself this year with the launch of 12 new, exclusive beauty brands as part of its Beauty Around the World celebration. The event featured 25 top-tier skincare and cosmetic brands, highlighting Guardian’s reputation as the ultimate destination for beauty lovers. Among the newly introduced brands were some show-stopping names, including Skintific from China, KAHI from South Korea, and A’kin from Australia. These exclusive brands, available only at Guardian, are already making waves in the beauty industry.
Skintific, in particular, took centre stage with its viral sensation—the Perfect Matte Cushion. This product sold 100,000 units in just 24 hours in Indonesia, and it was easy to see why. Packed with 5X Ceramide, Centella, and Hyaluronic Acid, this cushion promises not only flawless coverage but also skin barrier nourishment. Skintific’s arrival at Guardian is set to be a game-changer for beauty enthusiasts in Singapore, with products that deliver both quality and affordability.
For those more interested in skincare’s botanical side, A’kin, an Australian brand founded by botanical chemist Will Evans, was a standout. Known for its vegan, high-quality formulas, A’kin promotes healthy hair and skin using the best of what nature has to offer. It’s the perfect addition to Guardian’s ever-expanding portfolio of clean beauty brands that align with modern consumers’ desire for ethical and environmentally friendly products.
But what’s a journey without the perfect travel companions? Guardian’s collaboration with American Tourister added an extra touch of adventure to the event. Each guest left with a chic American Tourister Linex Luggage packed with beauty essentials, such as DoDoDots’ colourful pimple patches, Mediheal’s Derma Modeling Packs, and Biodance Bio-Collagen Real Deep Masks. These handy travel-sized goodies were perfect for any beauty routine on the go, making sure attendees could take a piece of the event home with them—both figuratively and literally.
Guardian didn’t just stop at an incredible showcase. They’ve extended the excitement with exclusive promotions for all their customers. Until 2nd October 2024, shoppers can enjoy special 3-for-2 Mix and Match deals, with an extra $8 off on selected items when spending a minimum of $80 online. For those looking to splurge a little, spending $120 or more on skincare, cosmetics, or hair care products in a single receipt comes with a bonus—an exclusive American Tourister crossbody bag, packed with travel-sized beauty samples. If that wasn’t enough, Guardian is also offering customers the chance to win one of ten pairs of tickets to South Korea. What better way to complement your beauty haul than with a trip to one of the world’s beauty capitals?
Cecilia Yeong, Marketing Director at Guardian Singapore, perfectly summed up the spirit of the event: “At this year’s Beauty Around The World event, we’re excited to bring you an exclusive selection of the latest and most sought-after beauty products from around the globe. From skincare to cosmetics and beyond, Guardian is dedicated to ensuring our customers have access to the trendiest and highest-quality offerings that match your unique needs.”
Guardian’s Beauty Around the World event was more than just a showcase—it was an experience, an adventure, and a celebration of beauty from across the globe. With the introduction of 12 new brands and an ever-growing selection of beauty products, Guardian continues to solidify its position as Singapore’s go-to destination for all things beauty. Whether you’re a skincare junkie, a make-up lover, or just someone looking for the best in global beauty, Guardian has something for you.
