Volvo Takes You on a Journey Towards Electrification at New Bahru

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Volvo is bringing its electrifying vision of the future to New Bahru from 5 to 8 September 2024, and it’s a must-see event for car enthusiasts and sustainability advocates alike. The Swedish automaker is showcasing its commitment to a fully electric future, and visitors will get a first-hand experience of Volvo’s innovative electric vehicle (EV) line-up.

As you step into the event, you’re immediately immersed in Volvo’s sleek, forward-thinking design philosophy. The centrepiece, of course, is Volvo’s range of electric cars, including their much-anticipated pure electric models. These vehicles aren’t just about reducing emissions; they’re about providing a luxurious, seamless driving experience that’s powered by cutting-edge technology.

One of the highlights of the event is the chance to test-drive Volvo’s EVs and feel the power of electric driving for yourself. Imagine gliding down the road in near silence, with the knowledge that you’re making a positive impact on the environment. It’s smooth, it’s quiet, and it’s the future of driving.

For those curious about the inner workings of these innovative vehicles, Volvo experts are on hand to guide you through the technology that makes their EVs stand out. You’ll learn about the company’s ambitious sustainability goals, including their commitment to becoming a fully electric car brand by 2030 and achieving climate neutrality by 2040. From battery technology to the latest in regenerative braking, you’ll walk away with a deep understanding of what makes Volvo a leader in the push towards electrification.

But it’s not just about the cars. Volvo’s journey towards electrification is part of a larger movement towards a more sustainable future. The event also shines a light on Volvo’s initiatives beyond vehicles, such as its use of recycled materials in car production and its dedication to reducing its overall carbon footprint. It’s clear that Volvo’s mission goes far beyond just selling cars; it’s about leading the charge for a cleaner, greener future.

At the event, you will also be able to experience family-friendly events such as:

  •  Experiential workshops: Unleash your inner artist, connect with nature, and learn ways to enhance your well-being.
  • #VolvoExplorer: A specially curated space by The Artground where children can design their own electric vehicles using everyday materials.
  •  Photo studio: Capture memories at our interactive digital photo studio with fun Swedish-themed backgrounds
  •  Volvo Café: Enjoy delicious Swedish pastries and beverages.
  •  Never-Before-Seen: From an in-depth view of a cutaway electric vehicle to a detailed powertrain display, see it live for the first time in Singapore!

Volvo’s event at New Bahru is more than just a display of beautiful cars—it’s an invitation to be part of a movement that’s shaping the future of mobility. Whether you’re a long-time Volvo fan or simply interested in the future of electric vehicles, this is an event that promises to inspire. So, mark your calendars and head down to New Bahru to see, feel, and experience the electrifying future Volvo has in store.

Volvo: Electrified is happening at 46 Kim Yam Road, New Bahru, Singapore 239351 from 5 to 8 September 2024. 

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Katherine Goh is the managing editor and co-founder of Asia 361. On days when she is not writing, she spends her time dreaming of becoming a travel photographer. For editorial matters, she can be reached at email: [email protected].

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