Kiehl’s has brought a slice of New York City’s energetic spirit to Singapore with its latest pop-up, Bones’ World, at ION Orchard. From the moment you step into this immersive experience, you’re transported straight to the heart of Times Square, with all its bright lights, bustling energy, and that unmistakable Big Apple vibe.
Upon arrival, guests are greeted by Bones, Kiehl’s iconic skeleton mascot, who’s looking happier and chubbier than ever. Decked out in denim, Bones sets the tone for an experience that’s as fun as it is informative. The pop-up is more than just a photo-op; it’s a celebration of Kiehl’s rich heritage, going all the way back to 1851, and its commitment to cutting-edge skincare.
The event kicks off with a bang, featuring a surprise flashmob performance that immediately livens up the atmosphere. Dancers, led by Faberlyn Chiam, brought the streets of New York to life with their energetic moves, reminding everyone why Times Square is known as the crossroads of the world. But the surprises don’t stop there—local visual artist Dawn Ang, also known as Aeropalmics, is on hand to add her artistic touch to Bones’ lab coat, bringing a piece of NYC’s vibrant graffiti culture to Orchard Road.
Kiehl’s is also using this pop-up to underscore its commitment to sustainability with its Journey to Circularity initiative. Visitors are encouraged to bring in their empty skincare containers—not just Kiehl’s products but any beauty brand—and in return, they’ll be rewarded for their eco-friendly efforts. It’s a fantastic way to keep the conversation about sustainability going while indulging in a bit of skincare shopping.
The pop-up also offers a hands-on introduction to some of Kiehl’s most beloved products. The Ultra Facial Cream, a crowd favourite, is on full display with crash tests that prove its 24-hour hydration claims. Paired with the newly released Ultra Facial Barrier Balm, this duo promises to keep your skin hydrated and protected, no matter what the Singapore weather throws at it. For those struggling with blemishes, the Truly Targeted Blemish-Clearing Solution, also known as the “Invisible Liquid Patch,” is a must-try. It’s Kiehl’s latest innovation, designed to tackle pimples quickly and effectively, all while being gentle enough to use under makeup.
Fans of Kiehl’s Calendula range will be pleased to find the iconic Calendula Toner and the Skin-Soothing and Stabilising Emulsion showcased at the event. With each bottle containing approximately 93 Calendula petals, these products are the perfect remedy for soothing and rebalancing irritated skin. The event is also a great opportunity to explore Kiehl’s glass-skin essentials, including the Clearly Corrective™ Dark Spot Solution and the Retinol Skin-Renewing Daily Micro-Dose Serum. Together, these products promise to give your skin that coveted smooth, even-toned glow.
Beyond the skincare, Bones’ World is a place to get a little creative. After a personalised skin consultation with Kiehl’s Skin Pros, who use the Derma Reader Pro for a deep skin analysis, guests can claim a complimentary 6-piece sample set. There’s also a photobooth where you can snap a picture with Bones, which is then displayed on the pop-up’s Times Square-style screens. Share it on social media, and you’ll walk away with a travel-sized or deluxe product as a keepsake.
For those who love a good shopping spree, spending over S$300 at the pop-up will earn you an exclusive Kiehl’s tote bag that you can customise with New York-inspired iron-on patches, plus a deluxe sample kit and a jumbo-sized product. It’s the perfect excuse to stock up on all your skincare favourites while indulging in a bit of creative fun.
But don’t wait too long to visit—Bones’ World at ION Orchard is only around until 15 September 2024. So, make your way down, soak up the vibrant energy, and discover why Kiehl’s continues to be a beloved name in skincare, over 170 years after its founding. Whether you’re a longtime fan or new to the brand, this pop-up is a skincare experience you won’t want to miss.
The Kiehl’s Bones’ World pop-up is happening at B4 of ION Orchard.
