The charm of Paris has arrived at Tanglin Mall, as Juliette C, a Singapore-based fashion label, launches its new flagship store, bringing with it a wave of French sophistication and sustainable style. The brand is founded by French-born designer Juliette Capillaire who seeks to redefine luxury fashion in Singapore with its dedication to timeless elegance, eco-conscious practices, and artisanal craftsmanship.
Nestled in the heart of Orchard Boulevard, the Juliette C flagship boutique is poised to become the city’s go-to destination for those who adore the effortless chic of Parisian style. The store’s interior is a reflection of the brand’s ethos: a blend of French refinement with a deep commitment to sustainability. It’s not just a shop—it’s a sanctuary for fashion lovers who value quality, artistry and ethical production.
Stepping into the boutique, customers are greeted by a carefully curated collection of Juliette C’s original designs. Known for their feminine details and unique mix of prints and solid colours, these pieces promise versatility—whether you’re heading to a business meeting or a sunset soirée in Mykonos.
As Juliette Capillaire herself puts it, “My designs embody a distinctive French touch. They skilfully blend a hint of glamour, a touch of the bohemian, and a dose of rock to create a nonchalant look that is utterly chic.”
Exclusive Summer 2024 Collection
This August, the boutique will unveil its much-anticipated Summer 2024 collection, featuring a khaki theme that’s sure to turn heads. At the heart of this collection is the iconic leopard print, reimagined to offer a bold new take on city chic. With leopard print dominating the fashion scene, Juliette C’s unique interpretation is set to be a trendsetter, offering a fresh, sophisticated edge to urban wardrobes.
But Juliette C is not just about clothing; it’s about creating a complete lifestyle experience. The store also offers a thoughtfully selected range of accessories, including handcrafted 18K gold vermeil jewellery that adds a touch of elegance to any ensemble. Moreover, fashionistas can discover curated pieces from other luxury brands, from stylish shoes and lingerie to chic hats and bags. The standout? The Juliette Sandals, with their classic design and bold ankle strap, which combine elegance with a rock ‘n’ roll flair.
The boutique also showcases lifestyle products that promise to elevate everyday living. Expect refined interior sprays and scented candles, all made in France, to bring a touch of warmth and sophistication to your home.
Juliette C’s commitment to sustainability runs deep. The brand’s journey into slow fashion began in the vibrant streets of Delhi, where Juliette discovered the age-old art of woodblock printing. This meticulous technique, which involves printing patterns by hand on luxurious fabrics like silk, linen, and cotton, results in one-of-a-kind pieces that are as sustainable as they are beautiful. Each design is printed using eco-friendly inks, ensuring that the brand’s environmental footprint is as light as its garments.
“I use fabric scraps for my accessories, and I mainly use fabrics with Oeko-Tex® certification, guaranteeing they are free from harmful substances. I visit my suppliers and make sure their employees are treated well. I only use natural fibres, comfortable materials,” remarks Juliette.
This dedication to ethical fashion extends to the brand’s partnerships with skilled embroiderers in India, who add exquisite hand-embroidered details to the garments, elevating them to wearable works of art.
At Juliette C, every piece is crafted with care, not just for the wearer but for the world. The label’s focus on natural materials like silk, linen, and cotton ensures that its collections are as gentle on the environment as they are on the skin. By eliminating unnecessary intermediaries and managing stock carefully, Juliette C offers wardrobe staples designed to be cherished for years, embodying the brand’s philosophy of luxury, sustainability, and timeless style.
For more details on the collection and to experience Juliette C’s new flagship store, visit www.juliettec.com.
