Make-up aficionados, sit up. Kylie Cosmetics, the globally renowned beauty brand founded by Kylie Jenner, is officially making its debut in Singapore. Starting from 18 July 2024, beauty enthusiasts can explore Kylie’s iconic makeup range both at Sephora ION Orchard and online at Sephora.sg.
Since its inception in 2015 with the launch of the Kylie Lip Kits, Kylie Cosmetics has grown into a beauty powerhouse. The initial offering of three liquid lipsticks paired with matching lip liners quickly became a sensation. Over the years, the brand has expanded its portfolio to include over 400 products across various categories, from eye and complexion products to numerous lip innovations.
In 2021, Kylie Cosmetics, in partnership with global beauty leader Coty, relaunched its product lines with enhanced formulations that are clean, vegan, and crafted with high-quality, high-performance ingredients. These updated products continue to deliver the vibrant colours and lasting performance that fans have come to love.
Now in Singapore
The arrival of Kylie Cosmetics in Singapore is set to delight beauty lovers with its wide array of high-performance products and engaging launch events. Singaporeans can now enjoy the same high-quality cosmetics that have captivated fans worldwide. You can now have access to a range of Kylie Cosmetics’ most popular products. The launch lineup includes the famed Matte and Velvet Lip Kits, Power Plush Longwear Foundation and Concealer, Kylash Volumising Mascara, and many other favourites.
Kylie Jenner expressed her excitement on the debut of her products in Singapore: “I created Kylie Cosmetics to share the makeup products I love with my fans, and I’m thrilled to finally bring my collection to Singapore.”
In addition to the cosmetics, Kylie Jenner is also introducing her debut fragrance, Cosmic Kylie Jenner. This ambery floral scent features top notes of star jasmine and blood orange, a heart of golden amber and red peony, and base notes of vanilla musk and cedarwood. The fragrance, housed in a sculptural bottle designed to resemble an otherworldly piece of art, is available in four sizes, including a travel-friendly 10ml pen spray.
Immersive Pop-Up Experience at ION Orchard
To celebrate the launch, Kylie Cosmetics will host an exclusive pop-up event at ION Orchard from 19 to 28 July 2024. This immersive experience will feature interactive activities, opportunities to win prizes, and the chance to learn Kylie’s signature makeup techniques through private consultations with in-house artists. Guests can also enjoy various games, exclusive Kylie Cosmetics-inspired ice cream, and complimentary tarot readings and bottle engraving on weekends.
The first 100 visitors each day will receive a S$30 voucher and exclusive gifts with a minimum spend of S$50. The pop-up promises to be a unique opportunity for fans to dive into the world of Kylie Cosmetics and experience the brand’s offerings firsthand.
Don’t miss the chance to explore Kylie’s iconic range at Sephora ION Orchard and online at Sephora.sg starting from 18 July 2024. For more details, visit Sephora Singapore.
