Pop Up Wine Sets Its Sights on Southeast Asia Expansion


Pop Up Wine is expanding rapidly in preparation for a push into Southeast Asia. As one of the leading alcohol e-commerce platforms in Singapore, this local wine retailer has garnered a cult following amongst serious wine connoisseurs in the country.

It has earned the title of “Singapore’s Best Wine Shop” at the Asia Pacific Business Awards. With an average basket order of S$290 and a loyalty return rate of 42%, the pandemic-proof company has delivered more than 42,000 wine orders to Singapore households over the past three years.

Photo © Asia 361

Pop Up Wine saw an opportunity to meet the needs of Singapore’s half a million wine drinkers by delivering high-quality wine directly to their homes at affordable prices. The company plans to replicate its model in neighbouring countries to capitalise on the expanding wine market in Southeast Asia. The Southeast Asian wine market is worth an estimated US$20.62 billion. Not only that, the wine industry in the region is predicted to expand by 6.28 percent between 2023 and 2027.

Riding the Wave of Rising Wine Appreciation in the Region

Photo © Asia 361

Pop Up Wine has chosen a good time to expand, as the middle class in Southeast Asia begins appreciating wine. The company’s goals include industry consolidation and funding for consumer education initiatives. Customers in Southeast Asia who are new to wine will appreciate the personalised assistance of a digital sommelier who is available around the clock.

All wines offered on Pop Up Wine are either award winners or have received 90 or more points from respected wine critics, indicating that they are among the best in the world. The increasing number of wine drinkers in the region can now rest assured that the bottles they’re purchasing have earned the approval of respected wine experts.

In the next 18 months, Pop Up Wine plans to launch in Southeast Asian countries like Vietnam and Cambodia.

In addition to serving customers in Singapore, Pop Up Wine is planning to expand to the rest of Southeast Asia. The company is positive that it can expand its presence in the Southeast Asian market thanks to its success in Singapore. Pop Up Wine’s digital marketing infrastructure has been strengthened by its time spent in Singapore, which has served as a reliable base of operations.


About Author

Marky is a travel writer and photographer. He narrates his experiences wandering the tropical paradise of the Philippines, South East Asia, Sri Lanka and India on his travel blog Nomadic Experiences.

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