The word is out on H&M’s next big collaboration – the Parisian house of Balmain will the next fashion brand to work with the Swedish clothing brand. Balmain’s Creative Director Olivier Rousteing made the announcement when he walked the red carpet at The Billboard Music Awards in Las Vegas yesterday with Kendall Jenner and Jourdan Dunn who were wearing the first pieces of the collection.
Balmain’s Creative Director Olivier Rousteing announced the fashion house’s collaboration with H&M.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” said Olivier Rousteing.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” remarked Ann-Sofie Johansson, Creative Advisor at H&M.
Rousteing follows in the footsteps of a long line of illustrious designers who have collaborated with H&M, including Karl Lagerfeld, Alexander Wang and Viktor & Rolf.
The Balmain collection will be available from 5 November 2015 at 250 H&M stores around the world and at the H&M online store.
