FairPrice Group’s 40th Finest outlet has opened in Singapore but it’s no ordinary outlet. The latest FairPrice Finest at Clarke Quay promises shoppers a local-centric shopping experience, which pays homage to Clarke Quay’s evolution from a thriving commercial and trading hub to a popular leisure destination by blending the precinct’s nautical history with contemporary design and activities.
Showcasing exceptional dining experiences that reflect local products and culture, the 14,000 square foot facility at CQ at Clarke Quay showcases the group’s commitment to food resilience. To put the size into perspective, that’s roughly the size of 14 four-room HDB apartments.
More local produce choices coming your way.
Highlighting Local Produce and Collaborations
Extending the group’s continued dedication to bolstering local suppliers, FairPrice Finest Clarke Quay showcases a wide range of products produced in partnership with Singaporean partners, hand-picked for local residents. A ‘Pick Your Own’ kacang puteh kiosk experience was organised with home-grown nuts brand Tong Garden, and there was a wide choice of fresh produce from local farmers.
As part of its commitment to catering to its clients’ varied tastes, FairPrice is offering a wide range of products and services, giving local businesses a chance to shine. Along with these items, FairPrice Finest Clarke Quay will offer the identical assortment of everyday necessities available at the same prices as all FairPrice stores.
All the freshest vegetables grown in Singapore.
The Grocer Food Hall, a food experience zone at Clarke Quay with six kiosks serving a variety of cuisines, is another new addition. The value meals offered at these kiosks are priced competitively when compared to nearby food and drink outlets. For example, the Curry Chicken Value Meal from Straits Flavour costs $8.80, and the Chicken and Lebanese Rice Value Meal from Mezzi costs $5.90. Additionally, each of these establishments serves a Heritage Dish that pays homage to Singaporean flavours, such as Shinshima’s special Ika with Chilli Crab Sauce, Atavola Pasta and Pane’s Milo Tiramisu, and LPB Market & Bistro’s Heritage Sandwich with delicious char siu-style pork at its heart.
Shoppers can also enjoy the ‘You Pick, We Cook’ service, where they can choose from a variety of cuts of beef (such as Delicato’s Wagyu Leg Steak) or seafood (from the shelf) and have it cooked and served right away.
Putting the Focus on Clark Quay’s Culture
In keeping with the precinct’s long history as a major port in Singapore, FairPrice Finest Clarke Quay showcases the group’s achievements against the beautiful Clarke Quay backdrop through the use of nautical-themed design elements. The store’s warehouse-inspired design pays homage to the area’s rich history, while a wall painting depicts the Singapore River’s role as a trading port for necessities entering Singapore, reflecting FPG’s goal of making necessities accessible to everyone.
The Grocer Bar serves drinks from local brands.
A variety of one-of-a-kind items, designed by regional artists and inspired by the region’s rich heritage, will also be available at the shop. One such line is the FairPrice Finest x Kelly Ser Atelier collection, which features items from local artist Kelly Ser’s renowned modern contemporary renderings of classic buildings and monuments. The Clarke Quay store even has its own exclusive line of these items. The SG River Tote Bag (S$9.90) and the SG River Tumbler (S$6.90) are two examples of the collection’s items that reflect Clarke Quay during its prime as a commercial hub, with the Singapore River brought to life with kaleidoscope colours.
Incorporating Heritage with Shopping
The Grocer Bar at FairPrice Finest Clarke Quay is one of the store’s innovative concepts. Here, customers can sip on beer, wine, and spirits from FairPrice Finest’s vaust selection as they make a purchase. The store also collaborates with local brands like Brass Lion Distillery and Pernod Ricard Singapore to create designer cocktails.
Discover beautiful creations made by local artists.
Cocktails like the Kueh Salat, which features a gin base and a flavour combination similar to the popular Peranakan kueh, and the Ondeh Ondeh, which combines coconut rum and gula malacca for a sweet and refreshing sip, are among the eleven original creations. The price per glass for any Heritage Cocktail is S$15. An ode to the area’s transformation into one of Singapore’s most famous nightlife districts, the shop features FPG’s largest Grocer Bar and an extensive variety of beer, wine, and spirits.
FairPrice Finest Clarke Quay’s operating hours: 8am – 11 pm (Sun – Thu) and 8am – 12 am (Fri – Sat).
