If you are a fan a premium travel accessory brand TUMI, you might want to check out its newest flagship in Tokyo, Japan. The new store is TUMI’s first ever flagship store in the Asia-Pacific region and TUMI couldn’t have chosen a better location than Omotesando, the high-end fashion district of Tokyo.
The ground-level TUMI Asia-Pacific Flagship Store is over 2,000 square feet and showcases a variety of fascinating artistic design aspects; it is both unique and visually spectacular. A number of new products, such as the 19 Degree Aluminium Backpack, Minaudiere and Briefcase, are on display in the store, all of which draw inspiration from TUMI’s 19 Degree collection. The store is centred around Michael Murphy’s groundbreaking 19 Degree Aluminium Sculpture. Shoppers may relax in a circular seating area reminiscent of an art gallery, complete with a full-height digital display.
The 19 Degree Aluminium Sculpture inside TUMI’s store.
According to TUMI’s Creative Director Victor Sanz, the store is not just the brand’s first flagship store in Asia-Pacific, but also one of its most innovative store concepts globally.
The exterior of the flagship showcases the distinctive shapes and state-of-the-art workmanship of the 19 Degree collection. It is adorned with more than 250 aluminium fins and inner pillars that were carved using an edge curve cutting process. The facade is illuminated by hundreds of LED lights, creating the illusion of depth. On the inside, visitors can walk around Michael Murphy’s multi-perspective sculpture and see a 19-degree aluminium piece transform into the TUMI “T” emblem, providing an exploration of the creative and cultural universe of TUMI.
A 2.4-metre-long demonstration table allows shoppers and employees to interact. It features a sleek “T”-shaped accents that are on all of the floor fittings. Innovative materials are used in the store, such as updated marble flooring and a fashionable combination of hairline and polished stainless steel. Michael Murphy’s TUMI 19 Degree Aluminium Sculpture has rounded fixture edges that make for a cozy ambiance. A magnetic wall with rotating seasonal themes compliments it by adding depth. The gallery area has a variety of seating options, including podium calf leather cushions, so guests can relax and take in the space and collections at their leisure.
TUMI Omotesando Store interior.
TUMI has designed a one-of-a-kind design that embodies the brand’s signature high quality, impeccable design, and technological innovation. Every thoughtfully designed aspect and element, from the enhanced materials to the sculptural 3D facade, relates to the DNA of the TUMI brand, according to Sanz.
Stylish and impressive TUMI travel essentials on display.
The 19 Degree Aluminium Sculpture as seen from another angle inside the store.
Visit the store today at 5-9-17 Jingumae, Shibuya, Tokyo, Japan.
