Chloé Fragrances has opened its very first boutique in Southeast Asia. It is located at VivoCity, the largest shopping and entertainment complex in Singapore’s vibrant harbourfront district. The new store has quickly become a representation of Chloé’s femininity. The boutique’s modern decor features muted shades of pink and cream that are reminiscent of a chic French flower garden. The storefront features a series of perfumes called “atelier des fleurs,”. It takes cues from the art of floral composition and is meant to blend in harmony with one another in an infinite number of permutations. Fragrances are created by famous perfumers who each relate the tale of their personal connection to a particular flower, plant, or the core of an individual smell.
This boutique perfectly captures the classic sophistication and individual flair that define Chloé. a warm and welcoming space where scent connoisseurs can relax and unwind. The boutique’s signature atelier des fleurs fragrance bar is located in a warm and welcoming scent bar. It is styled like a French florist’s cart. Featuring 17 unique fragrances, you can build a signature perfume for yourself, much like how you can choose a variety of flowers for a bouquet. Because of their unadulterated quality, individual fragrances can be combined in an infinite variety of ways without ever risking a discordant result.
Scents that Aligns with the Environment
Since its inception, atelier des fleurs has been a symbol of chloé’s commitment to using only natural, authentic ingredients. Iris, narcissus poeticus, ylang cananga, violette, and santalum are only five of the 17 fragrances that are made with only the highest quality, carefully sourced, natural ingredients. Each fragrance is in line with chloé’s mission to lessen its negative effect on the environment because it is vegan and contains no artificial colours or filters.
The new VivoCity store will carry all of Chloé’s famous fragrances. This includes the coveted chloé signature, nomade, and love story, in addition to the limited-edition atelier des fleurs collection.
The boutique goes above and above by providing complimentary personalization services and in-store gift customisation for a one-of-a-kind shopping experience.
Visit the new Chloé Fragrances VivoCity boutique to explore the world of chloé perfumes.