Wonder what it will be like to drink a Johnnie Walker Blue Label 200 years from today? It’s hard to even begin to imagine all the likely scenarios.
The latest brand campaign for Johnnie Walker’s Blue Label, Cities of the Future 2220, helps us picture what the world might be like in another 200 years.
Johnnie Walker Blue Label, Cities of the Future bottle designs.
Johnnie Walker turned 200 in 2020, and to mark the occasion, the company has created a picture of the future that will blow your mind. Travel through a utopian vision of the world’s cities in the year 2200 with Johnnie Walker.
In collaboration with artist Luke Halls
The whisky company is making a daring move into the future by teaming up with acclaimed digital artist Luke Halls on an intriguing campaign. The new collection of ten limited edition designs for Johnnie Walker Blue Label imagines a thriving and vibrant future society that has transformed cityscapes and skylines, embracing new scientific developments to push the limits of what is possible. The designs explore themes of geoengineering, AI empowerment, and physics-defying technologies.
Future in a bottle.
Johnnie Walker Blue Label’s velvety smoothness and incredible depth of flavour are matched only by the rare whiskies and two centuries of workmanship that go into each bottle.
According to Luke’s interpretation of Mars, by 2220, humans will spread out across the galaxy, with thriving colonies on Mars. Due to the efforts of the second generation of “Martian” colonists, a planet that had been dormant for 200 years is suddenly teeming with life and new vitality. Despite the fact that the Martians have been terraforming the planet for almost a century, only recently have they begun to notice traces of green life outside the geodesic domes that serve as their homes. The Earth and Moon appear in the night sky, serving as a potent symbol of not just our progress thus far but also the limitless potential we possess when we work together toward a common goal.
The art of Luke Halls.
“The idea of continued collective progress in the world really fires my imagination. I love that Johnnie Walker is so forward-looking in its approach. That’s why thinking about how these cities might look in the future is so interesting to me” explains Luke Halls.
Futuristic Collection
Cities in this collection include London, Hainan, Taipei, Mexico City, Seoul, Sydney, Bangkok, Berlin, Singapore, and, of course, Mars. Scan an NFC on the front of the bottle with your smartphone to be transported into the realm of 2220 and discover a vast world of flavours.
The rare whiskies, precise craft, and inventive cooperation of Johnnie Walker and Luke Halls make this limited-edition design Johnnie Walker Blue Label the ideal present for those who continue to walk.
