Expect nothing less than an exceptional collaboration when a major e-commerce platform and a consumer powerhouse join forces. This is undoubtedly true following the unveiling of an expanded virtual home shopping interface by Procter & Gamble (P&G) and popular e-commerce platform Shopee. This winning team-up builds on the success of the two companies’ earlier joint “Show Me My Home” campaign in 2020, which generated a 20x increase in regional sales during the marketing promotion’s peak.
The virtual home shopping experience, which will be accessible via the P&G official store on both Shopee’s website and app, will incorporate multi-format touch points such as videos, gamification, and localised content in an effort to make online home buying simple and enjoyable for everybody.
The fully virtualised home shopping experience is a one-stop shop for household staples manufactured by P&G brands, with items neatly organised by rooms. Beyond typical product listings, the immersive shopping experience strives to present consumers with an engaging and upgraded online shopping experience that alters the way they browse items to buy.
Users will be able to explore several virtual rooms in the P&G virtual home shopping environment. Along with a 360-degree view of the rooms, users may click on a variety of P&G items to learn more about them through games, how-to videos, evaluations from Key Opinion Leaders (KOLs), and more. Users may also win enticing coupons by using the offered game elements throughout the various rooms, such as the Laundry Game, in which players seek for dirty laundry concealed throughout the house, or the Olay Game, in which users identify the specific advantages associated with each product.
This exclusive Shopee tool is being gradually carried out across six Southeast Asian nations. Starting with Malaysia and Vietnam on 10 July 2022, before being rolled out across Singapore, Thailand, the Philippines, and Indonesia in July and August. Elements of the microsite will be tailored to each nation in order to better connect with customers through recognised images.
Shopping in the New Normal
“With the COVID-19 pandemic causing a surge in e-commerce over the past few years, staying ahead with digital innovation is more important than ever,” says Shankar Viswanathan, Senior Vice President, Malaysia, Singapore & Vietnam, Procter & Gamble (P&G) and Head of E-Commerce, Asia Pacific Middle East & Africa, Procter & Gamble (P&G).
In partnership with Shopee, the virtual home experience has been carefully curated with consumers in mind. By leveraging the power of technology and gamification, we aim to provide consumers with the best possible virtual home shopping experience in the new normal” Shankar adds.
“We are happy to deepen our long-running partnership with P&G to elevate the digital home shopping experience,” remarked Pavan Challa, Director, Regional Brand Partnerships at Shopee.
“This new feature will help consumers immerse themselves into the journey of browsing and discovering new brands and items very much like visiting a showroom. Deeper engagement with brands will also help to facilitate greater customer loyalty, which is a win-win for our users. As we continue to grow the household and personal care categories on Shopee Mall, we look forward to working closely with brands such as P&G to innovate experiences.”
