October is the month of Breast Cancer Awareness. Estée Lauder Companies has been doing its part to support breast cancer prevention and its mission for a breast-cancer-free world since 1992. This year in Singapore, it is partnering with Privé Group to kick off its campaign.
From 1 to 15 October 2019, Privé Wheelock will be offering a healthy menu with Pink Ribbon Specials to promote cancer-fighting food to remind consumers on the importance of cancer prevention. Some of the menu creations include Pretty in Pink Soy Latte, Pretty Persuasion Salad and Pink Power.
To drive social fundraising, a Pink Ribbon installation is displayed outside Wheelock Place. You can do your part by uploading a photo with your pink ribbon on Instagram with hashtags #TimetoEndBreastCancer and #UnitedinHopeSG. For every post made during the whole month of October 2019, The Estée Lauder Companies will donate S$5, up to S$10,000, to support breast disease research at Singapore General Hospital.
Concurrently, part of the sales proceeds of the limited-edition pink-ribbon products from Bobbi Brown, Clinique, Estee Lauder, La Mer and Origins will go to the Breast Cancer Research Foundation (BCRF). You can also make donations to the BCRF through the donation boxes placed at all counters at Bobbi Brown, Clinique, Estee Lauder, La Mer and Origins.
