You may have seen the recent SK-II #changedestiny campaign. Across six continents and 14 countries, the luxury skincare brand asked 5,400 women around the world what their dream is, and found out that 50% of those surveyed have given up on their dreams and are not satisfied with their current lives. And, in Singapore three in four women have given up on their dreams. Not surprisingly, limited financial support was cited as the top reason for not pursuing dreams.
Source: SK-II
Now, that all sounds very sad and bleak. But, what if we tell you someone wants to give you S$10,000 to fulfill your dreams?
GoBear has just launched a #GoBearDreams campaign, urging people to share their dreams and ambitions. The best part – it is giving a cool S$10,000 in cash to one person who dares to tell GoBear what his or her dream is.
In case you are thinking it’s some lucky draw that calls for you to wish for Lady Luck to shine on you, nope, it’s not. All you have to do is create a 30-second video and share your dream in the video. Simply submit the video to GoBear along with your personal details, and that’s it.
Well, you may not need Lady Luck’s help in this case, but you would certainly need to squeeze your creative juices because GoBear will choose the one with the most creative/interesting video to be the winner.
For some inspiration, check out this video of a sweeper’s outrageous dream being fulfilled, thanks to getting a loan on GoBear. Ok, we know it’s fictional but you get the drift.
Other than the grand prize of $10,000 cash, the most popular video of the week gets to win prizes such as a yoga class package and a free co-working space subscription under The Working Capitol.
The contest runs from 29 June to 29 July 2016. You can find details at https://www.gobear.com.sg/dreams.
So, what are you waiting for? Stop dreaming and get moving to create that video.
