‘Kirei wo mainichi’, or ‘beauty for everyday’ in Japanese, is one aspect of life that every woman can relate to. Japanese oral healthcare brand, Ora2, is a strong advocate of this slogan, and actively encourages women who display confidence in their smiles by offering the best oral care there is in Asia.
Oral care forms the basis of Ora2’s latest campaign for beauty, a collaboration with UK artists and illustrator Jason Brooks to foster an exclusive brand personality. Brooks’ portfolio is extensive, having filed several illustrations for London fashion week for Elle magazine and New York fashion week for Visionnaire. As part of the collaboration, Ora2 held a beauty exhibition with Brooks at the Red Dot Museum in Singapore on 16 October 2015.
Ora2 and Jason Brooks celebrate their first anniversary of collaboration with ‘Kagami-Biraki’.
The concept of beauty and confidence is stylishly graced in the form of ‘Ora2 City’, a fictional city created by the collaboration between Ora2 and Jason Brooks. The creation of Ora2 City provides an alluring platform to introduce three fictional ladies, Yoko, Hikaru and Anna, who live full and vivacious lifestyles of career and entertainment in their own style, brought about by simple confident smiles.
Jason Brooks is recognised for his distinct illustrations of fashion and lifestyle and has authored two books, London Sketchbook and Paris Sketchbook. Photo courtesy of Ora2.
Yoko, Hikaru and Anna as seen in Ora2 City. Image courtesy of Ora2.
Jason Brooks and his finished portrait of a fashion student from Lasalle Singapore.
With Jason Brooks’ support, Ora2 hopes to continue encouraging young women throughout Asia that beauty encompasses maintaining and improving oral health care whilst fostering an exclusive brand personality.
