A cult favourite among beauty junkies, US cosmetics brand Urban Decay has finally opened its first flagship store in Singapore. Located at VivoCity, the store is the first free-standing store for the brand in not only Singapore, but also the whole of Asia.
The store exudes the typical cool edginess associated with Urban Decay, with splashes of the signature metallic violet hue and gunmetal interiors.
“Singapore is the first Asian market where Urban Decay launched the brand. When we were looking at where in Asia to build our first free standing store to express beauty with an edge, we naturally gravitated towards Singapore,” said Irene Goh, General Manager of L’Oreal Luxe.
The boutique carries a wide range of Urban Decay products, including the best-selling Naked eyeshadow palettes, and their latest Vice4 eyeshadow palette.
Urban Decay will be giving mini makeovers to shoppers at Level 1 (North Court) of VivoCity on the second and third weeks of November to celebrate the launch.
