Following the trend of customer customisation globally, Nutella is getting into the game too. Understanding that a name is a very big part of one’s identity, Nutella has launched a #YourNutella campaign to say thank you to all its customers and allow them to personalise their own Nutella jars.
Fresh from the success of #YourNutella in Europe and the Middle East, the Singapore campaign aims to get people to share their stories through the @NutellaSEA Instagram handle and #YourNutella. The people at Nutella want to hear stories from fans about themselves, or their stories and memories of Nutella.
Singapore is the first country in Southeast Asia to get this.
A jar of Alvin-branded Nutella was sent to me earlier this month which really brightened up my day.
Photo © Alvin Lim
“For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognise the role we played in their lives growing up, and thought it would be great for us to say thank you to our fans for their years of support,” said Fabian Heymer, Brand Manager for Nutella South East Asia.
Photo © Alvin Lim
Where to Get Your Personalised Nutella
There is a roadshow at Bugis Plus from 7 to 13 September 2015, where you will be able to purchase jars of Nutella at S$5 and have the option of personalising your jar at the YourNutella factory on site.
From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels.
Photo © Alvin Lim.
If you can’t find your name at the standees, fret not – the YourNutella.com website will be launched on 14 September. This will allow anyone to personalise their own Nutella labels and have them sent through snail mail right to their doorstep.
Have fun!
This post was first published on Alvinology.
