If you use the LINE app, you will love the new set of 16 stickers that is uniquely Singapore. LINE, the popular instant messaging app, was developed and launched in Japan in June 2011 to initially help connect earthquake victims. It became Japan’s largest social network in 2013.
Since its release, the cross-platform mobile messenger has been releasing a range of add-on apps that ranges from games to anti-virus apps, in addition to free international voice and video calls with friends anytime, anywhere. Official accounts of many celebrities, brands and TV shows are available on LINE as friends, and adding them rewards users with exclusive news and coupons usually only available through LINE.
LINE features a Sticker Shop where users are able to purchase virtual stickers depicting various famous and well-known characters, although many stickers are available as free downloads. According to an article in late 2013, there are over 1 billion LINE stickers sent worldwide daily.
To commemorate Singapore’s 50th birthday, LINE launched an exclusive “WE LOVE SG50” sticker set, inspired by the daily lifestyle, cultural idiosyncrasies and distinctive catchphrases of Singaporeans. Uniquely Singapore quotes like “CHOPE!!” and “SHIOK!!” have been incorporated into everyday life settings featuring the adorable characters Brown, Cony, Moon and James.
Yesterday, LINE held a special party at Fullerton Bay Hotel to celebrate the launch in style, and the uber adorable mascots Brown and Cony were present to join in the fun. 
The best part is you don’t have to purchase this new sticker set — at all.
LINE’s “We Love SG50” sticker set is available for FREE to all Singaporean LINE users from 12 May 2015 (hey, that’s immediate!) and is valid to use for an unlimited time.
As a bonus, after the launch, I challenged Brown and Cony to a very short dance battle. The duo emerged the clear winners and beat me hands down. You don’t have to take my word for it though, here’s the video proof.
LINE app is available for download on iOS (Apple Store) and Android (Google Play).
For more information, visit the official LINE website.
Photo Gallery of the #LINESG50 Launch Party:
