ION Orchard welcomes Christmas this year with a celebration defined by artistry, refinement and immersive experiences. The mall unveils two major festive showcases from Van Cleef and Arpels and Clé de Peau Beauté, transforming Orchard Road and the mall’s central atrium into a world of Christmas enchantment. These installations headline a season shaped by discovery, photogenic storytelling and the unmistakable magic of luxury.
Spanning the outdoor sculpture garden and the signature atrium, the 2025 campaign invites visitors to explore a landscape where festive imagination meets the craftsmanship of some of the world’s most celebrated maisons. This year’s programme continues ION Orchard’s tradition of bringing exceptional experiences to Singapore’s premier shopping street.
Van Cleef and Arpels
For the first time in Singapore, Van Cleef and Arpels presents a winter installation along the exterior of its new duplex boutique at ION Orchard. The display takes inspiration from the maison’s iconic symbols of luck and joy, evoking an enchanting forest filled with clover motifs and softly illuminated details reminiscent of the Alhambra collection. This poetic scene brings a touch of Parisian elegance to Orchard Road, creating a visual anchor for the mall’s festive celebrations.
Visitors can explore several interactive elements positioned around the installation. These include displays that highlight the maison’s design heritage, as well as hands on activities where guests can attempt origami or colouring inspired by its signature motifs. The journey concludes with a digital Clover Hunt. Guests scan QR codes placed throughout the outdoor space to locate hidden clovers and complete a trail which rewards them with a seasonal keepsake.
Clé de Peau Beauté
Inside ION Orchard, Clé de Peau Beauté showcases its Dreams Express Holiday Pop Up at the Level 1 Atrium. The installation is inspired by the fantastical Dreams Express universe created by illustrator Stéphane Kiehl. It tells the story of a heroine guided across a magical world by mythical creatures and the brand brings this imaginative narrative to life through intricate displays and glowing backdrops.
Two of the brand’s most sought after icons, The Serum and La Crème, appear in limited edition packaging designed specially for the Dreams Express collection. Visitors can browse the full line up and enjoy festive services such as complimentary gift wrapping and small charms that accompany purchases. The pop up also features the Dreams Express Advent Calendar, an elaborate collector’s piece filled with skincare icons that encourage daily moments of luxury.
BYREDO
One of the season’s highlights is the BYREDO Holiday Pop Up located at the Level 3 Atrium. The Swedish maison invites visitors into a tactile, fragrance driven escape imagined as a modern interpretation of an alpine retreat. The space offers an intimate, minimalist atmosphere that brings together BYREDO’s distinct Scandinavian aesthetic with Parisian refinement.
Shoppers can explore the brand’s perfumes, candles and body care, alongside festive exclusives designed for the holidays. The pop-up is conceived as a sensory pause in the midst of holiday bustle, inviting visitors to slow down and experience fragrance as memory, emotion and art.
Ladurée
Adding sweetness to the festive journey, Ladurée returns to Singapore with a pop up situated at the Level 1 Atrium. Running from mid November to mid January, the boutique brings the Parisian maison’s celebrated patisserie offerings to ION Orchard. Visitors can enjoy classic signature macarons or discover the Eugénie, a newer creation that has charmed dessert lovers abroad. The pop up also features a selection of chocolate confections including chocolate coated marshmallow bears and the maison’s popular Langue de Chat.
BLACKPINK Pop Up Store for Fans and Collectors
K pop fans will appreciate the BLACKPINK Pop Up Store located at B4 ION Station from late November to early December. The space features themed zones, exclusive merchandise and special photo cards offered through a gift with purchase promotion. Pre booking for timed entry is available online to accommodate the expected demand from fans across the region.
Rewards and Festive Privileges
Throughout the season, ION Orchard offers a collection of seasonal treats, special promotions and exclusive gifts from participating brands. Visitors who are part of the ION plus Rewards programme can enjoy personalised benefits ranging from rebates to reward vouchers for eligible purchases. Additional perks are available to Visa Infinite cardholders and international tourists, including complimentary rides, e vouchers and bonus points for curated trails within the mall.
ION Orchard’s festive campaign brings together imaginative storytelling, luxury showcases and a diverse collection of pop ups, creating a Christmas experience designed for exploration and indulgence. The mall’s blend of craftsmanship and creativity offers visitors a season where celebration and artistry meet at every turn.
