Sun & Sand Sports Storms into Raffles City Singapore With Its First International Store


Middle East mega sports retailer Sun & Sand Sports (SSS) has landed in Singapore with its new 11,000 sq. ft. store at Raffles City, the very first SSS outlet out of its home region. Featuring 21 brands including Nike, Adidas, New Balance, Puma and Under Armour with products that span varying sports and intensity, the store offers various experiential zones and educational spaces which creates a vibrant and exciting new shopping experience.

At the launch of the SSS Raffles City store.

Established in Dubai in 1979, SSS also offers a wide selection of athletic equipment for the likes of yoga, weight training and home gym, in addition to the usual sportswear. The brand presents a refreshing immersive and digital retail technology experience that differentiates it from its counterparts. In-store digital LED plinths are screens on mannequins that allow customers to view products in a more engaging way, while ‘levitating’ shoes display shoe model highlights or the latest arrivals. Meanwhile, pickup sensors educate the customer on features on the products that they are keen on and provide quick comparison with other models.

LED plinths provide an immersive viewing experience.

‘Levitating’ shoes – see it to believe it.

An digital foot scanner also makes shoe shopping a breeze, while a customisation zone comes alive whenever there are activations involving brand collaborations or product personalisation. Looking for new style inspiration? The ever-changing Trend Edit Zone curates some of the store’s best and most stylish products of the moment.

The Raffles City store also features an Instagrammable sporty-themed well as its first-ever in-store mural, done up in collaboration with design agency Lioncolony.

A digital foot scanner helps with a better fit.

A customised zone put to good use on launch day, with customised socks giveaways.

A touch of local by Lioncolony at the fitting rooms.

SSS will open additional stores at Bugis+ and Westgate later this year, with plans for at least 11 outlets in Southeast Asia in the next three years. Given that the full portfolio of the company actually encompasses more than 90 diverse sports brands as well as 50 major global brands, we’re excited to see what lies ahead. Watch as it expands across the region, with Malaysia next on the cards!

SSS’ Raffles City store is open from 10 am to 10 pm daily. Check out its Instagram account for the latest updates.

Sun & Sand Sports Singapore 
252 North Bridge Road,
#02-03/04 Raffles City Shopping Centre
Singapore 179103


About Author

When not checking out new hotels or restaurants, Singapore-based writer Fen spends her time reading obsessively about and travelling to destinations with unpronounceable names. She also can't stop getting sentimental about vanishing trades and documenting them for posterity.

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