New Experiences Await Accor Plus Members


World’s leading hotel operator Accor has just relaunched its paid loyalty programme as Accor Plus. Previously named Accor Advantage Plus, the loyalty programme of the French hotel group now allows its members to enjoy more benefits at over 600 Accor properties across Asia-Pacific. It is the also most expansive travel, dining and lifestyle program in the Asia Pacific, enabling its members to enjoy many exclusive benefits and privileges.

In conjunction with the relaunch, Accor has also unveiled a dynamic new website which serves to enhance the Accor Plus member’s journey. From masterclasses with celebrity chefs to diving with dolphins, the Accor Plus team seeks to create memorable bespoke events and experiences for members. On top of the exclusive member privileges, members can accrue reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.

Screen Shot 2015-05-22 at 11.18.14 am“The rebrand of Accor Plus is not just about a name change,” said Louise Daley, CEO of Accor Plus. “It is about giving travellers exclusive access to the best things about travel and dining, plus more. Accor Plus enables members to do more for less, with a focus on exclusive money-can’t-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”

“We have listened to our members and understand they expect more from the programme than ever before,” added Daley. “It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”

The loyalty programme currently has over 350,000 members across 17 countries for Accor, which owns some of the most well-known hotel brands such as Sofitel, Pullman, Novotel, Mercure and ibis.

For more information on how to join the Accor Plus programme, visit


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Katherine Goh is the managing editor and co-founder of Asia 361. On days when she is not writing, she spends her time dreaming of becoming a travel photographer. For editorial matters, she can be reached at email: [email protected].

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