Owning a BYD or DENZA in Singapore is about to come with benefits that extend far beyond the road.
The two automotive brands have unveiled the BYD and DENZA Lifestyle Privilege Programme, a new customer ecosystem bringing together 88 participating brands across more than 600 touchpoints islandwide.
Covering 10 lifestyle categories, including dining, hospitality, retail, healthcare, wellness, travel and entertainment, the programme aims to make vehicle ownership more rewarding in customers’ everyday lives. Eligible owners will progressively receive their BYD or DENZA Lifestyle Card from 1 September 2026.
The launch comes as BYD continues to strengthen its position in Singapore. Once considered an emerging electric vehicle marque, BYD has grown to become the country’s leading automotive brand.
During the first seven months of 2026, 7,928 BYD vehicles were registered in Singapore. This placed the company significantly ahead of the rest of the market, with close to twice the registration volume of the country’s second-ranked automotive brand.
Beyond its commercial growth, BYD has also been working to establish itself as more than a vehicle manufacturer.
A car is rarely just a means of travelling from one place to another. It becomes part of its owner’s daily life, influencing where they go, how they spend their time and the experiences they share with family and friends.
BYD has gradually extended this philosophy beyond its showrooms. Its initiatives have included the opening of BYD cafés as community gathering spaces, support for neighbourhood programmes and outdoor movie nights powered by BYD vehicles.
The brand has also aligned itself with sports and active living. Globally, BYD has moved closer to consumers through football and sporting partnerships, while its Singapore initiatives have included platforms such as HYROX and the Standard Chartered Singapore Marathon.
The new Lifestyle Privilege Programme marks the next phase of that strategy by connecting BYD and DENZA owners with a broader network of everyday benefits.
88 Brands Across More Than 600 Touchpoints
The programme spans Food and Beverage, Hospitality, Retail, Pets, Beauty and Wellness, Services, Healthcare, Entertainment and Leisure, Education and Travel.
Participating partners range from restaurants and healthcare providers to fitness operators, retailers, travel companies and family-oriented businesses. Among the established names in the programme are adidas, ANTA, Shangri-La Singapore, Thomson Medical, Gain City, OGAWA, PURE Fitness and PURE Yoga, Shell, Eu Yan Sang, KFC, Royal Caribbean, mewatch and Keppel Club.
Unlike a collection of short-term promotional deals, the programme has been structured around longer-term partnerships. Many of the collaborations will run for at least one year, while several will extend for up to three years. Together, they form one of BYD and DENZA’s most extensive lifestyle initiatives to date.
One Card, Hundreds of Experiences
The programme has been designed to be straightforward for owners to use.
From 1 September 2026, eligible customers will progressively receive either a BYD or DENZA Lifestyle Card. They can then present the card at participating outlets to enjoy the applicable privileges, subject to each partner’s terms and conditions.
With more than 600 participating touchpoints around Singapore, the benefits are intended to fit naturally into customers’ existing routines.
An owner could use the card while dining with the family, shopping, attending a fitness class, planning a holiday, seeking healthcare services or even caring for a pet. This wide range of categories allows the programme to remain relevant regardless of how individual customers choose to spend their time.
The initiative is particularly timely amid the rising cost of living. Purchasing a vehicle remains one of the largest financial commitments for many people in Singapore, and the programme is designed to deliver additional value after the initial purchase.
Rather than ending when a customer drives away from the showroom, the relationship between the brands and their owners can now continue throughout the ownership journey.
Additional Privileges for DENZA Owners
As BYD’s premium new energy vehicle brand, DENZA will offer an elevated layer of benefits within the wider ecosystem.
In addition to the privileges available through the broader programme, DENZA owners will be able to access selected exclusive or enhanced offerings spanning premium hospitality, wellness, education and travel.
Participating partners include METT Singapore, EtonHouse International School, AirTaxi.ph and Ikeda Spa, among others.
These curated benefits reflect DENZA’s interpretation of modern luxury. The premium ownership experience is defined not only by the vehicle, but also by the convenience, service and experiences surrounding it.
Instead of simply increasing the number of offers available, DENZA is focusing on delivering a more considered and exclusive ownership journey.
Beyond the Drive
For BYD, the Lifestyle Privilege Programme represents an opportunity to use the scale of its expanding customer base to create greater everyday value while supporting more active and sustainable ways of living.
For DENZA, it takes the same concept further through curated privileges, premium experiences and greater exclusivity.
Most importantly, the programme signals how the relationship between automotive brands and their customers is evolving. Vehicle ownership is no longer defined solely by specifications, performance or the driving experience. Increasingly, it also encompasses the services, communities and lifestyle benefits built around the car.
With 88 brands, more than 600 touchpoints and privileges spanning 10 areas of everyday life, BYD and DENZA are seeking to make ownership more rewarding both on the road and beyond it.
