Prada Beauty has recently opened its inaugural store in Southeast Asia. After recently introducing their new skincare and makeup collections, the brand has now opened a new store at VivoCity in Singapore, featuring a wide range of luxurious fragrance collections.
The boutique’s grand opening was commemorated with a launch party. The event was graced by the presence of Prada Global Ambassador Win Metawin, as well as local actor Glenn Yong and fashion content creator Mae Tan.
The 441-square-feet store offers a comprehensive Prada experience. It features a design that incorporates recognisable brand elements throughout, from the store façade to the displays. Upon entering the store, visitors are warmly welcomed by the distinctive green colour that is synonymous with Prada. The flooring, adorned with black and white checkered marble tiles, further enhances the brand’s iconic aesthetic.
The store not only showcases iconic Prada fragrances but also brings about an elevated olfactory experience for customers. Dedicated spaces are available for collections like Prada Paradoxe, a renowned fragrance from Prada, as well as Les Infusions and Luna Rossa Ocean. The brand also aims to enhance the shopping experience by providing a sophisticated and innovative personalisation service. Customers will have the opportunity to print iconic Prada patterns and prints on beauty products, adding a unique touch to their purchases.
Prada’s first bring and mortar store in Singapore is a precursor to more omni-channel beauty offerings in areas like makeup and skincare. The first 250 clients who join the Prada Beauty Loyalty Programme will receive a three-piece scent sample vial set as an inaugural offer.
The new Prada Beauty store is located at VivoCity, 1 HarbourFront Walk, Singapore 098585.