Spring is here and add some spring in your step with Havaianas’ latest pretty collection.
Launching their limited-edition Sakura 2023 line in 13 Asia-Pacific countries, including Singapore, Taiwan, Malaysia and more, Havaianas is kicking off the new season with a celebration of spring.
The collection encourages individuals to embrace individuality and live accordingly to the brand’s ethos of living a life of freedom. Everybody can feel comfortable being themselves, thanks to the collection’s three new attractive designs: the Slim Sakura, the You St. Tropez Sakura, and the Flash Urban Sakura.
Danielle Panissa, director of Havaianas’s Asia-Pacific Brand and Products, says this year’s advertising campaign captures the spirit of Sakura. The BLOOM IN YOUR OWN WAY is in keeping with the brand’s mantra of “designed for a free life” since it combines the splendour of Japan with the enchantment of pink petals.
Photo © Havaianas
Show Your Personality
The Sakura 2023 line embodies the sense of renewal in spring, as well as the idea of renewing your footwear as we approach summer. Sakura also teaches us the ‘life is short but beautiful’ adage.Thus, this limited edition reminds us to live our best life and feel liberated while following our dreams. This collection was created to encourage everyone to accept their uniqueness, own their narrative, and grow alongside peers, just as each Sakura flower is one-of-a-kind and blooms in diverse directions.
Photo © Havaianas
Three Distinctive Designs
The BLOOM IN YOUR OWN WAY campaign showcases three distinct fashion forward items, each with their own unique history and personality – Slim Sakura, You St Tropez Sakura, and Flash Urban Sakura. All three styles are available in ballet rose hue, as well as timeless and pure Sakura petal geometric motifs. Their styles fit every occasion, whether one is running errands, going out with friends or celebrating a special event.
Photo © Havaianas
All participating stores in Asia and the Pacific will carry the collection, and in honour of the merging of Japanese and Brazilian cultural recollections, they will also be decked out in cherry blossom decorations.
