Coach sweetens launch of “The Coach Tabby Shop” with an ice cream pop-up van


Global fashion brand Coach has set up a pop-up store called The Coach Tabby Shop, a mobile ice cream parlour created in partnership with ice cream chain Inside Scoop.

You will be able to find the Coach Tabby Store in four different Singaporean neighbourhoods. The new Tabby line from Coach will also be showcased with a life-size replica of the classic Tabby Bag installed on the ice cream truck’s roof. To celebrate your unique tastes, Coach has released its signature silhouette in a rainbow of new hues, and Inside Scoop is giving away free ice cream in celebration of the partnership.

The Coach Tabby Shop Van.

The Coach Tabby Shop will travel to the following locations: The 313@Somerset outdoor area on the first floor from 10 to 12 March, PLQ Plaza in Paya Lebar Quarter from 17 to 19 March, Singapore Management University from 21 to 22 March and Bugis+ (Outdoor space along Victoria Street) from 24 to 26 March.

You can pop by the Coach Tabby Shop ice cream van and get a free scoop of ice cream from the ice cream parlour Inside Scoop. The ice cream comes in four different handcrafted flavours, including Yuzu Mango Tango (Bespoke Flavour), Honey Lavender (Bespoke Flavour), Strawberry Dreams, and Evergreen Matcha, all of which were inspired by the colours of Coach’s Tabby Bag.

Take a fun Tabby personality test

At the pop-up, you can also do the Tabby Personality Quiz and answer some questions to find out what kind of Tabby you are. After completing the personality test, you can have a free ice cream cone.

Simply respond appropriately to a series of seven quiz questions and show the finished screen to the ice cream van staff to receive your reward. There will be a daily cap of 500 redemptions, beginning at 12p.m. In addition, customers who spread the word on social media using the hashtags #InMyTabby and #CoachNY will receive free Coach stickers inside the pop-up Coach Tabby Store.

What’s a Tabby?

Coach Tabby bags.

The Coach Tabby is a redesigned modern icon that embodies the brand’s commitment to appealing to a younger audience through a celebration of diversity, flexibility, and fearless self-expression. The Tabby, conceived by Coach’s Design Director Stuart Vevers as a reinterpretation of a 1970s bag, features the company’s signature hardware and encapsulates the essence of the American design language via the character and workmanship of the Coach brand for a new generation.

Catch the Coach Tabby Shop pop-up van near your neighborhood.

Tabby is now available for purchase on the Coach website, which functions as a fully functional e-commerce platform with localised support for customers. In addition to the newest Tabby bags, also check out the house’s Spring 2023 line.


About Author

Marky is a travel writer and photographer. He narrates his experiences wandering the tropical paradise of the Philippines, South East Asia, Sri Lanka and India on his travel blog Nomadic Experiences.

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