As some people may say, killing two birds with one stone is hard to pull off. Well, it’s not impossible for 2021 Brand of the Year awardee and California-headquartered footwear brand HOKA.
In conjunction with their latest worldwide marketing campaign, HOKA has set up a pop-up store outside ION Orchard to showcase the Mach 5 and Bondi 8 running shoes, one day following the launch of the “Fly Human Campaign” on 20 September 2022.
The pop-up event represents HOKA’s commitment to making running more accessible and encourage people to lace up. With the marketing campaign, HOKA aims to invite runners of all abilities to discover a place of pleasure, optimism and boundless possibilities, encouraging people to soar to new heights.
The Mach 5 and Bondi 8
Coinciding with the launch of the FLY HUMAN FLY campaign, HOKA has also introduced the Mach 5 and Bondi 8 – the latest generation of its renowned Mach and Bondi series, each delivering a race-ready, performance-driven running shoe.
But, with so many alternatives on the market, what distinguishes HOKA’s shoes? The key to unlocking the secret is to consider three crucial factors:
PROFLYTM+ Technology: Designed to be 50% thicker than the normal running shoe, with marshmallow-soft and lightweight cushioning foam that absorbs stress in every step while providing full support and comfort.
Meta-Rocker: A fulcrum effect is created by its low heel-to-toe drop and contoured outsole, which enables a guided and natural stride that drives wearers forward from contact to toe-off, making it ideal for leisurely strolls or even competitive races.
Active Foot Frame: Cradles the wearer’s foot, securing the heel and keeping the shoe snug, allowing for integrated stability and maximum support.
These HOKA-signature innovations may be found on both the Mach 5 and the Bondi 8. The Mach 5 features an improved design with a heel collar that retains its shape while giving a streamlined fit for the wearer. Furthermore, it is available in 10 eye-catching colours for both men and women – Radiant Yellow / Evening Primrose, Camellia / Peach Parfait, just to name a few.
The new Bondi 8 delivers maximum cushion with its expanded heel and billowed grooves for those searching for optimum comfort. The Bondi 8 is created from sustainable recycled materials and has a more accurate interior collar foam for better comfort. It uses the same PROFLYTM+ technology as the Mach 5 to allow for smoother strides. Bondi 8 is also available in a variety of sunny hues, including Goblin Blue/Mountain Spring and Country Air.
Mach 5 and Bondi 8 are priced at S$229 and S$249, respectively. Both models are available at the HOKA Brand Store on Level 4 Takashimaya Sports Central, as well as all Running Lab locations in Singapore.