Get ready to hum “New York, New York” at Kiehl’s New York City Subway Skincare Discovery pop-up. Happening at ION Orchard’s B4 atrium from 2 to 9 September 2022, this highly interactive installation, themed around the New York subway, has so much to offer visitors. You get to discover the brand’s heritage story and its most recent innovation in discovering answers for skin-related concerns.
Skincare enthusiasts will also be introduced to the brand’s latest product release, Kiehl’s Retinol Fast Release – a sophisticated night serum promoting skin surface cell regeneration and significantly reduces fine lines and deep wrinkles.
The pop-up transports guests across time and space as you learn about 171 years of proven and effective skincare via numerous interactive touch points. The pop-up is held in Singapore first and will move on to Malaysia. The highly interactive adventure at the pop-up lets guests “board the subway” and go through several contact points, such as a picture opportunity with Kiehl’s mascot Mr Bones. You may also try out skincare products from the brand’s Dermatologist Solutions™ line and learn about the most effective natural components in each product.
There is also a chance to get an individualised and in-depth skin diagnosis from Kiehl’s skincare professional staff. You will be able to learn more about their skin needs and personalised skincare solutions from Kiehl’s, as well as take home a complimentary six-piece Kiehl’s sample kit. At the pop-up shop, exclusive Kiehl’s sets will also be available for purchase. On top of all these, Kiehl’s is also holding a lucky draw where one lucky winner will get to win a pair of air tickets to New York.
The New York subway experience will be enhanced by live music performances from local musical artists local singers Aisyah Aziz, Glenn Yong, Hashy Yusof and more, plus other interactive interactions.
Visit the pop-up at ION Orchard B4 atrium from 2 to 11 September 2022.