Fans of Impossible Beef will find it easier to get hold of the plant-based meat now. Impossible Beef has extended its retail presence and is now available at 36 select Cold Storage, Giant and Market Place outlets under the Dairy Farm Group.
To celebrate the launch, Impossible Beef is also running a promotion from 25 March till 22 April 2021, in which you can get each 340g pack for S$9.90.
Since the launch of Impossible Foods in Singapore in March 2019, there has been an upward trend towards eating plant-based meat among consumers. Impossible Beef is also expanding its presence in restaurants in Singapore, with 580 restaurants featuring the plant-based meat on their menu.
According to Impossible Foods, a 113g serving size of Impossible Foods’ plant-based meat uses 96% less land, 87% less water and 89% less greenhouse gasses, compared to real ground beef. This translates to a saving of 7 square metres of land, 3kg of carbon dioxide and 84 litres of water for each serving consumed.