Swee Lee, Singapore’s largest homegrown music company has unveiled the next phase for the brand – to foster a sense of community and unity built on a shared love for music, and regardless of musical expertise. Since 2012, the brand has been on a gradual shift from its traditional brick-and-mortar retail to a more integrated, omni-channel music lifestyle retail.
At Swee Lee’s new flagship store at The Star Vista, you can now connect with friends over a cup of freshly brewed coffee at their in-house cafe or treat yourself to a delightful shopping experience at their newly-fitted retail floor, which features over 150 of the best clothing, shoes, bags, and accessory brands. Whether you’re a professional musician or a complete beginner, you’ll find yourself feeling right at home here.
Upon stepping foot into Swee Lee’s new flagship store, one cannot help but feel a sense of welcome. The staff greet customers with friendliness and warmth, and the store is spacious, radiating comfort with an enchanting balance of rustic and modern elements.
Staying true to the idea of delivering premium lifestyle experiences, Swee Lee’s flagship store boasts a diversified product offering. Notably, their new in-store cafe, “Swee Lee Social Club”, offers an array of treats, such as coffee, brewed from beans from Common Man Coffee Roasters’ and ice cream from the renowned Island Creamery. The vibrant setting is perfect for a hearty conversation among friends.
Swee Lee’s new retail floor offers a broadened selection of lifestyle apparel from all-time favourite brands like Superga, Kanken, Converse, and Happy Socks. They even offer Timex watches – a truly diverse collection of items perfect for some Christmas shopping this festive season.
Music lovers will be able to take a deeper dive into music culture via an enchanting collection of vinyl, books and magazines. Students are treated to an expanded music academy, complete with five dedicated teaching rooms. Classes in guitar, bass, ukulele, and drums are available, led by some of the best names in the country, such as Aaron from local band Wolf & The Moon, renowned local guitar maestro Rosili Mansor, and Oliver, co-producer for singer-songwriters Abby Simone and Jo Potter.
Other features include an exclusive by-appointment space where customers seeking a higher-end guitar experience have access to a luxury shopping experience with truly special and one-of-a-kind items.
Staff are attentive to the needs and preferences of customers and they ensure that each customer is matched with a perfectly-suited instrument. Their guitars are of quality, fully customizable and crafted from exotic woods to create the highest quality acoustics.
In line with their community-focused orientation, Swee Lee will also be conducting events to showcase live music performances at The Star Vistas’ 200-seat amphitheatre, with the first event due to take place this Christmas.
Star Vista Lifestyle Store
The Star Vista
1 Vista Exchange Green