Not Just for Babies


If it’s good enough for your baby, it’s good enough for you. That is the promise of Australian-made Cherub Rubs, a range of body care products that are made with 100% natural ingredients.

Founded by Australian naturopath Keeli Cambourne, Cherub Rubs has been launched in Singapore. Its product range includes hair and body wash, shampoo, insect repellents and sunscreen that contain up to 95% organic ingredients sourced from Down Under.

Cherub Rubs came about when founder Keeli – a mother of three – tried to find safe and natural skincare products for her children to no avail. Many of the products she found contained chemically synthesised ingredients, despite their claims of being natural or organic. When her second child got an allergic reaction due to a severe nappy rash, she decided to take things into her hands and create her own line of products to treat her kid.

Certified toxic-free, Cherub Rubs products are free from synthetic or genetically modified ingredients, petrochemicals, pesticides, chemical fertilisers, and chemical preservatives. They are ideal for not only infants but also those with sensitive skin, dry atopic skin or eczema.

Cherub Rubs products start from S$21.40 and are available at Meidi-Ya, Takashimaya, OG, and selected Watsons, Guardian, Isetan, Kiddy Palace and Sasa outlets. You can also purchase the products online at, and


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