Timberland Opens Revamped Concept Boutique at Raffles City

In conjunction with Timberland’s 42nd anniversary, Timberland has launched its new concept boutique at Raffles City, Singapore. Featuring new textures and décor reminiscent of a warm and homely feel, the store emanates a combined street and industrial feel, and the décor embodies Timberland’s newest global campaign “Made for the Modern Trail”, and draws inspiration from Regent Street, one of the oldest streets in London.

The concept boutique is the only Timberland store in Singapore which offers a dedicated Shoe Care Specialist. To keep your shoes in optimal condition, the Shoe Care Specialist at the store will be able to introduce a range of products to help maintain your shoes and also share valuable and key maintenance tips.

The boutique also offers a customisation booth where customers can put their personal touches on the Timberland footwear that will go through a series of approval by the customers themselves before the footwear is finalised and delivered. You can pick your own style – be it cropped, high, or boat shoes – and then pick the colors for the shoe body, eyelets, laces, etc. You can even have your own name embroidered on your shoes.

Timberland footwear was initially meant to be primarily worn by workmen and hikers, but has now entered the wardrobe of hipsters. If rugged, solid, and waterproof outdoor boots is not your style (especially not with this weather in Singapore), do not fret – there are boat shoes, roll-top boats and sandals too.

In conjunction with its opening, the new boutique is showcasing the latest Fall/Winter 2015 Black Forest Collection. The new collection reflects the global fashion trend of monochrome and charcoal style. The sleek apparel, modern jackets and premium leather boots showcase a monochromatic head-to-toe look and city-centric silhouettes.