BMW has just unveiled the BMW i7 Singapore Icons, a one-of-a-kind all-electric luxury sedan designed to mark Singapore’s 60th anniversary and BMW Asia’s 40th anniversary. This stunning creation celebrates the shared values of innovation, ambition, and excellence, reflecting Singapore’s journey to greatness.
Photo © Calixto Tay
“Planning for this masterpiece began 18 months ago,” said Lars Nielsen, Managing Director of BMW Group Asia. “It’s a celebration of icons and was created to be one itself.” Every detail, from the exclusive Madeira Red finish to the seven Singaporean landmarks inlaid on the dashboard, speaks to the essence of the Lion City.
Photo © Calixto Tay
The Madeira Red finish, a BMW Individual paint, is a rich, pearlescent red inspired by Madeira wine. It’s the first car in the world to feature this unique colour, and no other models will carry it, making the i7 Singapore Icons truly one-of-a-kind.
The BMW i7 Singapore Icons is adorned with a Singapore Icons logo laser-etched onto the Hofmeister kink — a signature BMW design element.
These icons represents famous Singapore landmarks:
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Singapore Changi Control Tower
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Gardens by the Bay Supertree Grove
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Singapore Flyer
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Marina Bay Sands
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Anderson Bridge
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Merlion Statue
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ArtScience Museum
Photo © Calixto Tay
Inside, the car features Merino leather upholstery in Smoke White, complementing the Madeira Red exterior. Custom stitching on the headrests and the precision-crafted dashboard inlay featuring seven iconic Singapore landmarks (such as Marina Bay Sands and the Merlion) reflect the city’s rich heritage.
Photo © Calixto Tay
A Rolling Symbol of Success and Ambition
The BMW i7 Singapore Icons is a symbol of Singapore’s journey to excellence. Just as Singapore has risen to become a global hub of innovation, the BMW i7 Singapore Icons represents the pinnacle of BMW’s commitment to high-performance and luxury.
It’s no surprise that Mr. Choo Wai Luen, owner of Kwong Cheong Thye Pte. Ltd., chose the BMW i7 Singapore Icons to mark the 133rd anniversary of his family business.
As Mr. Choo shared, “Every time I look at this masterpiece, I’m reminded of how far we have come as a nation and how far my family and I have come in building our business.”
For him, this car is not just a symbol of personal success, but also a reflection of the values that drive his business and Singapore as a whole.
